Quilmes and Skol, the battles of Latin beers on Facebook

Today we are going to analyse an interesting comparison between two of the top beer brands in South America: Skol (Brazil) and Quilmes (Argentina).

If we had to judge on popularity and decided to use the number of Fans as a metric we could assume that both brands are pretty much even since their market penetration on Facebook in their respective countries is rather similar (between 15% and 16%).

Instead we want to assess the type of strategy that both brands adopt in terms of communication on Facebook and the level of engagement they are achieving. The period analysed is June 2013 during which Skol have published 130 posts while Quilmes only half of that number with 67 posts.