How to increase your organic News Feed reach
We’ve all noticed the decrease in the reach of our organic Facebook posts, and read about the changes made to the Facebook Algorithm that are causing this development. (Our last post about the latest changes can be found here and Facebook’s official article about the changes in News Feed here)
Luckily, there are many things you can easily do to try to beat the algorithm, or, at least to make your page rank higher for the Newsfeed algorithm, Edgerank – thus making your organic reach grow.
Here’s what you can do to maximize the reach when creating a new Facebook post:
1) Engage with your fans and followers
Build and maintain relationships with your active fans and followers. Start conversations and reply to all the comments you get. All the comments, likes and shareswork in your favor. Active fans and engagement show Facebook that you are not only pushing promotional content, but the communication on your page works both ways – and your Affinity Score needed for a better rank will increase.
2) Pay attention to timing
Make sure you are not posting too frequently, but at the same time, you need to post often enough to always have new original content on your page. Don’t overwhelm your audience, but don’t let them forget about you either – find the right balance, and you will notice the difference in your increased reach.
3) Stay on top of trends
The Facebook Algorithm rewards posts that talk about trending topics, so don’t plan and schedule all your content weeks in advance, but remember to include some content regarding current topics in the mix.
4) Share external content
Links to other brands’ and industry influencers’ pages, articles, blog posts, infographics or websites, show Facebook that your page is not just posting about itself, but it’s following the relevant industry network and shares influential pages’ content. One relevant link can increase the quality of your posts and the organic reach – more easily than you think. There’s also a good chance that by linking to another page, that page might later on return the favor.
5) Don’t over-sell
As already stated in our previous post about the latest Facebook Algorithm change, all overly-promotional organic posts will have a smaller reach. Avoid typical sales CTA’s, such as “buy now” or “limited time only”. Instead, post about relevant topics, trends, styles and tips. If the reader is interested, he will continue to your website anyway.
6) Include hashtags also on Facebook
Hastags are not just for Twitter and Instagram. With the new Facebook “Search” option, people can find your post when they are looking for a specific hashtag or topic, even if they’re not following your page yet. You might be surprised about how many “external” readers your posts can gain with the power of a simple # -sign. But remember, don’t exaggerate or you fall back to the “overly-promotional” category and end up decreasing your reach after all.
7) Boost your posts
This cannot be said too many times. From now on, post boosting and Facebook Advertising will be a necessary addition to anyone who is serious about their Facebook Page.
You can choose whether to target your ads only to your current fans (and thus increase your “organic” reach) or, if you want, to include similar people through look-a-like audiences or interest targeting. You could also create a Custom Audience of your website visitors and find them on Facebook.
You can get started easily with Allin1Social’s Boost option. It automatically tells you, which are your best performing posts – the obvious choices for your first ads. Try it out, it’s a simple feature, and you can easily pick the post to boost and the audience to target.
With Allin1Social you can also plan, create and schedule your posts, monitor the performance of your social media channels and follow what your competitors and industry influencers are doing, to stay on top of the trends and ensure your organic reach stays as high as possible.
If you aren’t using Allin1Social yet, you can easily register here.
To sum it all up, making sure Facebook ranks your posts high for a good reach, just keep your content relevant and interesting, and try to trigger engagement and interactions. Sounds simple, doesn’t it?
Images are the most important element of your posts.
It can be complicated to keep up with the continuously changing image dimension requirements of Facebook. Save this infographic to your bookmarks, or print it out, and you can be sure that your pics will never be blurry or cut again.
Here are all the Facebook Page Image Dimensions, updated in January 2015 by Allin1social.
Download the infographic in PDF here:
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The way to maximize the reach and use of your company’s social media content is to increase the number of shares that the content receives. Whether it is on Facebook, Twitter, or any other social network, there are certain unwritten rules that you should always follow for the best results. Take note on these easy tips and optimize your social media performance in 2015.
Short and Sweet
People today live in the “fast food world” where things need to be easy and fast. Keeping your posts short and to the point so readers can digest them easily is a good choice 99% of the time. You can have the occasional longer post (the ideal blog post length for maximum shares is actually 1600 words), but especially with the big use of social media on mobile and on the move, people do not want to read constant walls of text.
Add Visual Elements
People love photos, gifs, and videos – and are far more likely to share these as well. If you can, implement visual elements into as many of your posts as you possibly can. Be present in the most common photo networks, like Instagram and Pinterest to boost your possibility to get shared and to stay up-to-date on the latest trends.
Mix It Up
Chances are that you are a part of, not one, but a big number of different social networks. You may have followers who follow you on all of them. Instead of keeping the content identical across all of the platforms, consider mixing it up a bit with different visual elements and slightly different content. This gives people an incentive to follow you on all of the various social media outlets. Of course, when you have big news and important info to get out to the masses, you can use it on all of the sites, but optimizing the image size and text length for each channel definitely increases the chances for the post get shared.
Use Some Humor
People like to laugh, and when you are able to make them chuckle, they usually want to “share the funny” with friends, family, and even strangers. This makes them far more likely to share their content with others outside of your network. When those friends and family members see the content and it strikes them as funny as well, there’s a higher likelihood of them actually deciding to follow you on social networks.
Of course, you always need to use discretion when implementing humor, as it is so subjective. Some people will find certain things funny, and others might actually find it to be offensive. Use your best judgment and stay within your company guidelines.
Add an Element of Mystery
People love a good mystery, even if it’s just a little one. When posting, you want to walk a fine line between being blunt about what the post is and being mysterious. A little teasing in the post can be a good thing. Make the words leading up to your link make the person feel as though they have to click to find out more. This technique can be remarkably effective, and you’ve probably been on the receiving end of this technique on more than one occasion.
Think about some of the posts that you see on Facebook. The post might read something along the lines of, “Celebrities are losing weight in some surprising ways. Tip #2 might just blow your mind”. This makes people feel as though they are missing something special if they don’t click and check out the link.
Make It Timely
Always try to keep your posts as timely as possible. Do not reference news stories from months ago or even a few weeks ago. The attention span of today’s average person is not what it once was, so keep the posts as close to the latest topics and trends in your field as possible. People want to share content that is new and relevant to what’s happening at the moment. Subscribe to industry newsletters and check the main influencers’ blogs and posts every morning to always know the latest.
Use Good Headlines
If you have a bad headline, chances are the readers will never make it past the first few words. People skim when they read online, and the headline is the first thing they see. If it doesn’t grab their attention, they will skip it and move on to something else. Add interesting adjectives, calls-to-action, promises or a mystery in the headline, and your clicks will start increasing in no time.
Boost Your Posts
With the new Facebook Algorithm, having your posts reach your fans is getting more difficult. The truth is that in 2015, to get more engagement and shares, boosting your posts with Facebook ads is going to be a necessity rather than an extra option in your social media strategy. With Allin1Social’s Boost feature you can automatically turn your best performing posts into Facebook Ads and see your engagement rate grow.
What Should You Not Do?
While the above focuses on the things that you should do when you are trying to get your audience to share your social media content, you also need to make sure that you know what you should not do. Do not use your business page as your personal page, for starters. Don’t ignore comments – you actually want to engage with the audience. Do not constantly spam your advertisements. Yes, you want to market to people, but do so through quality content and actual engagement rather than simply putting up ad after ad on your page.
Last but not the least, actually ask your readers to share the posts. This simple request can be surprisingly effective at getting shares.
Social media is a fun and powerful way to create, build, and communicate with a vast audience quickly and easily. Simply make sure that you work hard on your posts to make them as good as possible.
Edit: Read more about the topic here.