Follow these 12 routines to effectively manage your social media every day
Businesses are spending more and more time and money on their social marketing activities – and as cliché as it sounds, time is money.
The responsibilities of social media managers are expanding with every new social media channel and activity that comes along. The daily tasks range from complex ones like researching for new topics, creating content and checking statistics for reporting, to easy ones like publishing posts and replying to questions and comments.
Besides, how much time you spend on social media depends on whether you’re doing it full time or part-time. But whatever your role might be, the goal is to minimize the time spent and to maximize your outcomes, by doing more of what is more important and spending less time on the things that can be automated.
To keep up with your workload and to efficiently keep all your different social media channels up-to-date, your daily routine should include some or all of these tasks to guarantee effective social media management.
1. Identify Your MITs
Your MITs – Most Important Tasks – are tasks that, if you focus on them, will bring you the most outcomes. You should figure out which specific tasks and which social platforms are working well for you, and focus your biggest efforts on them. One way to do this is to look at your social media statistics and Google Analytics to identify what type of posts and which channels are bringing you the most traffic, best engagement and most qualified leads. These are the channels and activities you should put most effort in also in the future to increase your ROI.
Which brings us onto the next point…
2. ‘Eat that Frog’ First
Being able to focus on your MITs will lead to a more productive daily routine and a less busy working schedule. And tackling those tasks the first thing in the morning, or as time management experts put it, ‘eating the frog’ first, will boost your productivity even further.
Did you know that the inspiration for the ‘eat that frog’ mantra is a quote by Mark Twain, “Eat a live frog every morning, and nothing worse will happen to you the rest of the day.”
3. Stay Up-to-date
No other industry than social media is changing daily – there’s always a new trend, a best practice or a tool to learn about. To avoid spending hours of your day reading articles, news and browsing through blogs, subscribe to a few good industry newsletters and have all the most important news delivered directly to your inbox. Start from our list of Top 10 Social Media Blogs Allin1Social recommends to follow daily.
4. Optimize your Posts
To make your social media marketing more impactful, you have to make the posts you publish each day count. And for that, it’s important to know to tell your story, or craft your messages in a way to increase your engagement and reach.
Social media experts swear that including visual content in your posts boosts engagement. You can also run contents, or offer giveaways to engage even more people. Keeping your goal in mind and adding personalized content to the mix are other keys to increase engagement and make your social initiatives more effective.
Also, don’t forget to check your stats. When you learn what types of posts have been performing well in the past and on which channel, you can focus on them also in the future and increase your engagement even further. Link posts for Facebook and Image posts for Twitter? Ok, let’s include that in the content plan!
5. Plan and Schedule
Once you know how to craft your social media messages, planning ahead is essential. To do this, you need to know:
- How often and at what time of the week and day you want to post on each of your social channels
- What type of content you plan to publish: Images, videos, photos, links, infographics, etc.
- In which proportions you intend to publish which type of content, whether that’s your own content, curated content, contests, offers, etc.
To make this possible, keep up with your social media performance statistics and reports to know what works and what needs to be improved. In addition to that, by becoming aware of what time of the day your followers are most active, you can use a social media tool to schedule your content to be always posted at the right time of the day.
Usually, social media managers’ planning goes a week, a month or even more ahead of time. This allows you to align your social media marketing with upcoming events, product launches, or other big happenings in your business or organization. When the main content is scheduled well ahead of time, it also frees you to focus on more urgent tasks like replying to comments on a daily basis.
6. Reach Out to New Followers
Actively searching for and interacting with new people helps you grow your community. By searching for discussions about your topic, industry or competitors on different platforms, you can join the conversation. All this helps you nurture relationships, build connections and establish your brand as an influencer and thought leader of your industry. Establish a goal of following 5 new pages or profiles a day on each of your social media channels, and liking or commenting on 5 posts or articles every time – it’s a small effort for you, but will make a huge difference in your community growth.
In addition to that, for example on Twitter, you can use the search feature to find lists of people relevant to your industry that you can connect with by following them or interacting with them.
7. Engage and Interact
On top of reaching out to new people, a period of time during some part of your daily social media routine should be dedicated to interacting with your followers.
Responding to your fans on your own social pages makes it easier for you to infuse your personality into your social media presence.
By answering questions, sharing followers’ content, following back, liking, commenting, etc. you’ll also increase interactions, network and build relationships with your followers, which in turn helps you humanize the brand and show that you care about your community, instead of just pushing promotions and using social media as a one-way sales channel.
8. Measure Your Results
As already mentioned in various points, another thing you must include in your daily social media routine is checking your stats and comparing them to your goals.
This may include using UTM parameters in your link URLs to track clicks, checking your analytics in your social accounts, setting up unique landing pages, or using Google Analytics to track referral traffic, landing page traffic, conversions and so on.
But first of all, you should use a social media platform to get detailed performance statistics for all your social media channels easily and accurately. Getting your performance analytics separately for each channels could end up taking most of your day. With a social media management tool it’s quick and easy, because all your channels and reports are just a few clicks away, all in one platform.
You can measure the effectiveness of your social media endeavors by looking at metrics such as:
- Leads and conversion rate
- ROI (Return on Investment)
- Engagement (shares, likes, comments, +1’s, retweets, etc.)
- Number of followers
Apart from pure numbers, also look for the more intangible performance. What type of content creates the most engagement? Do you have potential influencers among your followers that you could contact and hire as brand ambassadors? What day of the week or time of the day is best for publishing? Use all these insights to improve your strategy in the future.
9. Monitor Your Brand
Monitoring mentions of your brand including your brand name, website, products, social profiles, hashtags, or anything related to your business, is a key social media activity. Pure knowledge is power, but you can also act upon your findings or respond appropriately by joining the conversation.
Automating the task by using Google Alerts or other social monitoring tools is an efficient way to see who is mentioning you on different social media platforms.
This should be a part of your daily routine because not only is it a way for reputation management by letting you listen to both negative and positive sentiment about your brand. But it also allows you not to miss any opportunities to connect and communicate with those that are already talking about your brand outside your own channels.
10. Keep an Eye on Your Competitors
With competitor analysis, you can get insights into your competitors’ social media strategies: what’s working, or not working for them, and what are they doing differently from you. That will help you learn from them and get new ideas to incorporate into your own strategy.
If you take a peek at your competitors’ social channels, or better yet, run some competitor analyses for their channels, you’ll be able to see what they’re doing and when.
To avoid spending too much time on this task, use keyword monitoring & competition benchmark reports to automate the task. You’ll be surprised how easily you can reveal your competitors’ strategy, best content and untapped opportunities for you to take advantage of.
11. Quench Your Thirst
Now you may be thinking this should be a bonus tip. But drinking water (besides all its benefits) has an impact on your level of productivity.
A study by the University of East London shows that drinking a glass of water can make your brain 14% faster. So, next time you get to the office, make sure you grab a glass of water on your desk. Whenever you feel like you’re having a hard time staying concentrated, drink a glass of water, roll your shoulders and start again.
No, don’t quit what you’re doing and go on a week-long vacation. But take a 10-minute break every 50 minutes of work. On top of that, relax and celebrate your accomplishment after finishing a task. This will also have an indirect effect on your work. After a short break, it’s easier for you to focus on a task and finish it on time.
Depending on your goals, some of these tasks might be more important to you than the others. But to handle all social media management tasks effectively, you should go through this list daily. It will quickly become a routine you don’t need to put effort in anymore.
By planning ahead, figuring out your key activities and automating some tasks, you can get the most out of your daily social media routine and increase your productivity at work.
Have you tried any of these tasks? Which tasks have you found to be the most important to you?
Ferrari took the finance world by the storm this week, when it was listed on the New York Stock Exchange on Wednesday October 21st. Ferrari’s stock, which is trading with the symbol RACE, is fetching a premium to its IPO price.
We’re not that into finance and stock rates, but we do love social media and big brands. So we asked: How is this exclusive, luxury car brand doing on Facebook? With over 16 million fans following their Facebook page, their social media team has a big audience to engage with.
Here’s what Allin1Social’s Benchmark Report revealed us:
In just 30 days, from mid September 2015 to mid October, the brand has gained over 9 thousand new fans on their Facebook page. It sounds like a huge amount of people, but actually only represents a growth of 0.1% considering their massive follower base of over 16 million. A steady growth is always a good sign, so it means the luxury car brand is going in the right direction with their social media marketing on Facebook.
The engagement figures seem pretty impressive as well. Ferrari has gotten over 500 thousand likes, 8000 comments and 77 thousand shares on its posts in the past month. Likes and shares represent the biggest part of engagement, whereas commenting is a much less common type of action within the followers. Perhaps the brand could try to spark more conversations by asking questions and replying to comments.
When taking a better look at the type of content Ferrari posts on their Facebook Page, the distribution is almost equal between photo posts, videos and link posts. It’s obvious Ferrari knows what to post in order to gain more engagement on social media. Simple status posts are history, and photos, videos or links are the only way to attract attention these days, in the overly-crowded Newsfeeds.
Based on the number of people reached and the engagement the different posts have generated, we can determine that by far the best day of the week for Ferrari to post on Facebook, is Wednesday. Thursday, Friday and Saturday perform pretty well too, but the remaining days seem pretty slow in terms of post performance, which means that the brand should consider some other content or time of the day for publishing to get the figures up on those days.
Ferrari’s best Facebook posts of the past month in terms of engagement they generated are the ones below. An image post about the launch or a new car model on Cctober 13th gained more tan 22 thousand likes and almost 4000 shares. Another image showing the unveiling event of a new Ferrari Spider in September did almost as well in terms of shares, although it gained less likes and comments.
This social media analysis report is merely the tip of the iceberg in social media monitoring, and it’s strictly focused on the performance of Ferrari’s Facebook page in the September and October 2015. The analytics data available on Allin1Social’s performance reports is incredibly detailed and can reveal surprising stats on a brand’s audience, engagement rate and post performance.
Ferrari, and any other brand, should really take a careful look into their social media performance, and use all the insights in their favor to determine the optimal time for publishing, the best type of post and the mistakes that shouldn’t be repeated. Even the best of the industry can do better and keep on improving their strategy and ROI. Past performance is the key to future development, and all the manually retrievable data can actually be automatically loaded in no time.
Congratulations to Ferrari for their launch on the New York Stock Market, and keep on the good job on Social Media!
[Download the complete Social Media Guide in the end of the article: Holiday Checklist – Get ready for Thanksgiving, Black Friday and Cyber Monday ]
Optimize your Social Media Strategy for Thanksgiving, Black Friday & Cyber Monday
Is your Social Media Strategy ready and optimized for the coming holidays?
Let’s not even start talking about Christmas yet – before that we have Halloween, Thanksgiving, Black Friday and Cyber Monday. Also, Google reported that one in four American shoppers bought a Christmas gift before Halloween last year. And some 48 percent of shoppers had done the majority of Christmas shopping before Cyber Monday. Since more early shoppers would be browsing Facebook, Instagram, Pinterest and blogs before and during this time, you need to make sure you have the right content ready to stand out from the clutter.
Here’s a list of things to check to make sure you’re taking full advantage of this festive period. You can still maximize your results (grow your email list, increase sales, improve engagement – what ever your objective is) and impress your boss before the end of the year!
1. Base your decisions on real data
Check your holiday season posts from last year, and compare them with those of your competition, to see what performed well, which kind of content was the most engaging and what resulted in most click-throughs. Did your competitors publish something different from you? Use all these insights to optimize your content for this season, avoiding the mistakes from the past.
2. Plan your content calendar
Determine key moments during your social media strategy, schedule and create your page posts in advance, so you can relax and be sure your content is being published while you eat another slice of turkey. This is the biggest shopping period of the whole year, also for Christmas shopping, so optimize your content to take advantage of the rush. Check your content calendar and schedule posts well in advance. It’s impossible to predict last-minute trends, but try to keep your posts relevant and interesting without falling into classic clichés.
3. Define your strategy
– Start promoting Thanksgiving decorations, trip offers and other relevant products & services related to your business right away.
– Create buzz for your Black Friday sales and Cyber Monday promotions well in advance. Target carefully with keywords and audience targeting.
– Christmas shopping posts are never too early. Black Friday and Cyber Monday sales actually mark the highest peak for Christmas shopping. Start giving out gift ideas and “last-minute” tips already. It’s always last-minute when it comes to Christmas.
– Women shop for gifts earlier than men, so focus on gift ideas for him in the beginning, and gift ideas for her as the festivities come closer…
Not sure what to post on your social media channels? Take inspiration from these content ideas:
Don’t forget Linkedin:
Engage with your employees and company followers. Encourage your employees to share your post. They are your best brand ambassadors after all, and LinkedIn is a great social media channel to start talking about their work life as well. Share your holiday post also on relevant discussion groups to spark a conversation.
Idea for Instagram:
Make a countdown to Thanksgiving, Black Friday or Cyber Monday (why not all?) with daily prizes. This works for other channels too of course. Create anticipation, excitement and have your followers return every day by launching a daily promo.
Help holiday planners on Pinterest:
Special promotions? Holiday destinations? Thanksgiving recipes? Home decoration tips? Pinterest is buzzing in this time of the year more than ever. Get into the holiday traffic and create boards that are relevant to your brand and useful to holiday planners.
Organize a Facebook contest:
Facebook is a great place to engage with your community in various ways. Organizing a content takes only a few minutes, and the possibilities are endless. A promo a day? Vote for the next banner image? Share your image to win a prize?
Host a Twitter chat:
Start a conversation about a relevant topic and invite your community or clients to participate. Retweet your favourite opinions and show that you care about your community.
Create a holiday #hashtag:
Create a hashtag for the holidays that you can use throughout the whole holiday frenzy. This way it will be easy for your followers to engage with your brand on all the channels, and monitoring your performance later on will be easier than ever.
Get serious about Holiday Marketing and use the tips on our Social Media Checklist, prepared by real digital experts, to make sure your strategy is optimized for the festive period.
Download the Complete Free Holiday Guide for Social Media Marketers, including a real checklist and a holiday calendar with content & strategy tips to guarantee a successful end of the year.
You can still improve your ROI and impress your boss – the holidays are the best period for that!
Beyond just being another social media platform, Instagram is a phenomenon that took the internet by storm, growing from zero to 100 million users in just a few years from its launch.
Perhaps its wide user-base and big potentials for marketing are what makes it appealing for more and more brands to build presence on the network. Yet, despite the competition, it’s never too late to join and master how to use the platform in a way to stand out from the competition.
Once you decide to create a presence on Instagram, it’s important to know how to make the most of the tools and features available on the platform to effectively build more brand awareness and community engagement. Use these Instagram marketing best practices to maximize your results.
- Determine if Instagram is right for your brand
Retail, fast food and construction are some of the top-ranked industries on Instagram in terms of engagement. But just because your brand is not in retail, doesn’t mean you can’t use Instagram for successful brand marketing. Many supposedly ‘boring’ brands are effectively using Instagram to boost their brand awareness and engagement. Just look at Intel and American Express, both top brands on Instagram, engaging their followers by creating behind-the-scene images, sneak peeks and employee and user submitted photos and videos.
Some companies, even B2B, also use Instagram to show the daily office life and to introduce their employees in order to give a “human touch” for their rather professional brand.
In addition to that, 90% of Instagram users are under the age of 35. If your main target audience falls within that age group, it’s already a big enough reason for you to build an Instagram presence. Define your audience and decide whether Instagram is the right platform for you –if your main audience is not there, can you use it to engage with new potential target audiences?
- Create content that resonates with your audience
Brands that are successful in making social media marketing work for them, do so because they focus on their followers. They are aware that it’s not about their products, but about what their audience wants. Entertain and engage with your followers by telling your stories in ways that you can entertain and engage with your community while communicating about your brand and products at the same time. Imagine what kind of pictures you like to see while browsing through your Instagram feed. Your picture can show an everyday situation, but your product can be a part of the picture – often a subtle presence is enough.
This applies even more on a photo-sharing network. Determining what your audience wants and letting them connect with your brand at a personal level pays off in the long-run.
- Leverage user-generated content
Getting followers to submit photos is a creative way to boost engagement, to get “free” content and to create social proof. Your followers can share photos or videos of them using your products, receiving a giveaway from you, sharing their experiences with your products, etc. Find the best way that suits your brand. Top brands are having success in encouraging their fans to submit content with a specific hashtag, by giving them credits or rewarding them. Often being featured on the brand page, or receiving a like from the brand is a big enough reward for many.
- Understand how linking works in Instagram
Note that on Instagram, links are not clickable except on your profile page. Whether you want to link to your site, pages, a contest, or a giveaway, your best option is to include a call to action in your posts, images or captions. Create compelling post captions with a call to action for your followers to click on the actual link on your profile bio.
- Include Hashtags, always
This should be obvious – hashtags matter on Instagram more than anywhere else. Use them! Posts with at least one hashtag average 12.6% more engagement. Including hashtags in your posts also helps you get found by your target audience; especially with the updated ‘Search & Explore’ feature on Instagram that has made it easier for users to explore images with specific hashtags.
Instagram lets you publish content on other social media sites with a click of the mouse. But aside from that, you can integrate your Instagram marketing within a cross-platform strategy and use Instagram in conjunction with your other social media accounts to publish content.
This helps you not only to get more eyes on your content, but also to use the integrated power of your presence on each social media site to your advantage. For example, include a call-to-action on your Instagram posts for your followers to check out your free offer on Facebook or a contest on Snapchat.
- Ask your followers to turn on notifications
Instagram released a feature earlier this year, which allows users to be notified whenever a brand or a person they follow publishes something. This is a great opportunity for marketers to make sure their top followers never miss a post. Don’t be afraid to be direct and invite your followers to click and turn on notifications.
- Analyze your performance and use the insights to do better
Monitor your performance and use analytics to define your strong and weak points as well as to optimize your strategy. Instagram doesn’t provide statistics yet, so you need to use a social media platform to get performance data on your Instagram presence: track your most engaging hashtags, your filters that are gaining more likes, the best time of the week or the day to publish, the potential influencers within your followers and optimize your strategy based on these insights to improve your performance.
What ideas have you used and worked for you? Have you created your Instagram performance Report with Allin1Social already?
Do you have some marketing tips to add to the list? Share your knowledge on the comment box!
Social Media Management is hectic. You have a thousand things to do on daily basis between posting, writing new content, replying to comments and questions, networking, reporting and staying up-to-date on the latest news of the industry.
Sometimes we wonder how one even manages to do it all. To save a few precious minutes of your day, here’s a list of Allin1Social’s favourite Social Media Blogs that every social media manager should read regularly to make sure to never miss on the latest in the digital world.
Allin1Social recommends: Top 10 Social Media Blogs
1. Razor Social
RazorSocial Blog, by Ian Cleary, keeps you up-to-date with the latest information about social media, especially social media tools and technology. Don’t forget to check their Tool Directory.
2. Mari Smith
Mari Smith is a social media thought leader, speaker and influencer whose posts are always on point, easy and quick to read. Mari is super active on Twitter and likes to network, so don’t hesitate to tell her what you thought about her articles.
3. Social Media Examiner
Social Media Examiner says it’s the world’s largest online social media magazine.Their editorial team works with top social media pros and writes about anything related to social media: expert interviews, industry research reviews, news & trends. It’s one of the the first social media influencer blogs that you just have to keep following, no matter how many other blogs you have on your list.
4. Marketing Pilgrim
Marketing Pilgrim is a website that gathers the latest news, rumors and reviews of all things related to internet marketing and online advertising from different other blogs and social media writers. Articles are divided by topics, so you can easily find the news you’re interested in.
5. Dustn TV
Dustin W. Stout has a visually beautiful and well curated blog with great professional social media articles. He’s a speaker and social media consultant, and definitely a must-addition to your daily social media blogs to follow.
6. Jenn’s Trends
Jenn Herman is especially an Instagram enthusiast, but writes also about other social media channels and topics. Anyway, her in-depth articles about Instagram marketing alone are a great reason to check her blog out.
7. Andrea Vahl
Andrea Vahl is a known social media consultant and the co-autohr of Facebook Marketing All-In-One for Dummies, who writes about social media, naturally focusing on Facebook marketing.
8. Jeff Bullas
Jeff Bullas writes about social media, content marketing and digital marketing. He also has a good number of interesting guest bloggers share their knowledge on his blog on a regular basis.
9. QuickSprout by Neil Patel
Neil Patel helps companies grow their revenue through social media, website optimization & SEO optimization. His blog gives you more specific tips into digital marketing like landing page optimization, SEO and lead generation.
10. Social Boom by Kim Garst
Kim Garst is a social media consultant, a “first lady of Periscope” and a social selling expert – always sharing her best social media tips with a huge smile on her face.
If you add these blogs to your daily reading list, or subscribe to a few of the newsletters, you won’t need to browse through the internet looking for the best tips, latest trends and best practices anymore. These guys got you covered.
Got something to add to the list? What blogs do you follow on a daily basis? Share your tips!