Blog

Let's talk about Social Media Marketing

Best of Social Media Marketing in February 2016

Best of Social Media Marketing in February 2016

  It’s a good thing we had one extra day this February, because a lot happened in the social media circles. Some of the biggest marketing events of the year took place (Super Bowl, the Oscars!) and there were many important new features introduced to our daily social media platforms (Facebook reactions to start with one!). Here’s a selection of the best social media news & campaigns in February 2016:   Social Media Marketing News to Read   What Marketers Need to Know about Facebook Reactions Facebook Reactions are here, and while it’s great to be able to love or be angry about a post on your Newsfeed, there’s more to these emotions when it comes to social media marketing. Here’s a great overview of what marketers should take into account with these new engagement metrics.   Read the article   Instagram Finally Enabled Multiple Account Management Switching between different Instagram accounts is finally easier and the life of any social media manager handling Instagram content just got a lot more simple. Read more about this important product update on Instagram’s official announcement.  Read the article   Snapchat Lets Brands Design Custom Geofilters Yet another great marketing opportunity on Snapchat. Now anyone can pay to create and distribute their own custom geofilters on in a specific area for a defined period of time.  Read the article     Social Media Campaigns to be Inspired by     9 Brands that Successfully Used Snapchat during Super Bowl The competition for branded advertising space, paid or earned, is crazy during one of the biggest sporting events of the year. Gatorade, Amazon, Taco Bell and a few others managed to stand out from the crowd with creative communication on Snapchat.  See the campaign   “Be My KPI” and Other Valentine’s Day Messages for Ad People – Evans Hunt, Canada The guys at the Evans Hunt Agency in Calgary found the perfect way to thank their clients this Valentine’s Day, or how would you like to eat heart-shaped candy that says “Twist my Headlines?” or “Brief Me Good”?  See the campaign   Chevrolet Reacts to Facebook Reactions with Its “It’s Time to Love” Campaign – Commonwealth McCann, Global Chevrolet was the first brand to react to the new Facebook Reactions with it’s video that said that it’s time to love instead of just “liking”. The video was produced on the same day Facebook Reactions became globally available. A great example of reactive marketing . See the campaign   — What were your favorites from last months social media headlines? Ps. You can read about the best social media news & campaigns of January 2016...

Read more

Competitive Benchmarking on Social Media

Competitive Benchmarking on Social Media

  What can you learn from your competitor’s social media strategy?   It’s a fact – everyone is scared of their competitors. Whether you voice it out or not, it happens to all of us, especially when it comes to business. You always want to do better than your competitors – better sales, better customer service, better quality products, services and better marketing. Even if you’re not scared, your competitors and other industry top leaders are a huge asset, and many brands & agencies are not taking advantage of the example some competitors set. When you’re thinking of ways to do better, to optimize your social media strategy, to impress your clients or to finally create that one post that goes viral, there’s no need to reinvent the wheel. Someone is already doing better than you, so go ahead: be bold and spy a little – there are endless opportunities out there, ready to be discovered. This is why competitive benchmarking, or monitoring your direct competitors to set up goals and guidelines for your performance and growth, is an important aspect of any business, especially when it comes to social media. You have direct access to all public social media profiles & pages. And with the right tools, you can even analyse those pages and get some extremely useful insights from them. Monitoring and analysing your competitors’ social media can be taxing and time-consuming if you don’t know the right resources. There are many social media analysis tools out there that can help you with such research so that you don’t waste too much time and effort evaluating everything manually yourself. So, instead of going through each brand and each one of their social media channel, page by page, you should use a tool which will give you clear, summarized reports for each brand you insert. You want to be able to optimize your social media strategy and beat the competition, and learning about your competitors’ strategy is the way to do it.   The social metrics your clients & boss want to see, but don’t know to ask for   Who   Who are the real competitors? The ones on social media might actually differ from the ones in real life. By comparing your social media performance to that of your competitors and other similar brands might reveal some surprising companies you weren’t even considering as competitors before. Some small brands with a strong social media presence and community can easily take on bigger industry leaders when it comes to growth and engagement. Watch out!   Where   Which social media networks do your competitors use, and how are they helping them? They might be using Twitter and Facebook and be successful at that, while ignoring LinkedIn and Google+. Finding this out will help you to see if their chosen networks have been working for them and if so, how well has their presence been established on these networks. Are they strong somewhere you’re not present? Consider adding more social media channels to your strategy, if it seems that there’s a lot of conversation and many engaged followers you’re missing out on.   What Learning how your competitors position themselves is important because this is what guides the voice and tone they use. Are they formal, cheeky or fun? Do they sometimes make fun of themselves?...

Read more

Best of Social Media Marketing in January 2016

Best of Social Media Marketing in January 2016

  Here’s a thought for February:  Let’s look up from our laptops and screens, and try to find inspiration from our colleagues’ and industry leaders’ expertise. We don’t always need to try to do better than others. Instead, we can use their example in what we do. Imitation is the sincerest form of flattery, after all. With that in mind, here’s a selection of social media news & campaigns we found inspiring in January:   Social Media Marketing News to Read     6 Ways Longer Tweets Could Give Branded Messages More Character The community of tweeters couldn’t believe their eyes when Twitter first announced it was probably going to test tweets exceeding the normal 140-character limit – and not just little, but up to 10.000 characters! While most people were plain angry and frustrated, online marketers worldwide started fantasizing about the endless opportunities this change would mean to their social media presence and strategy. Read the article   Hype or Not, Peach hit the Top 10 Social Networking App List fast You’ve probably heard about the new Social Networking App Peach by now. Many say it’s just another flop and nothing will beat the current big players like WhatsApp and Messenger, but maybe this time will be different. It didn’t take long for Peach to hit Apple’s App Store’s top 10 in the most downloaded free social networking apps. Read the article   Infographic: Instagram Marketing Strategy for 2016 So many brands are on Instagram and that’s extremely positive. But such a little part of these brands actually has a strategy for their presence, let alone are they measuring their performance. With the help of this infographic putting an Instagram marketing strategy together won’t take too much effort. See the infographic     Social Media Campaigns to be Inspired by     McDonald’s Singapore turned its Instagram into a Comic Book Talking about Instagram, there are so many ways to use it for brand marketing. McDonald’s Singapore turned their products into a comic book that keeps entertaining the brand’s Instagram followers (while making their grave for a chicken wrap). See the campaign   Social Media gave a boost to Men’s Fashion Week in Milan  Fashion brands are finding new creative ways to take advantage of social media to create buzz around their new collections during fashion week. During Men’s Fashion Week in Milan last month, we could see runway selfies, Grindr livestreams and Instagram-only lookbooks.  See the campaigns   Domino’s Pizza took over SnapChat with “From Dough to Door” – Iris Worldwide Agency It’s going to be exciting to follow the ways brands take their first steps on SnapChat this year. Domino’s Pizza in the UK didn’t disappoint with their clever “From Dough to Door” video of a pizza delivery guy and all the obstacles he could entail on his way. See the campaign   —   What were your favorite campaigns from January? You can read about the best of social media marketing in December 2015...

Read more

Inside an awesome Social Media Team

Inside an awesome Social Media Team

Here at Allin1Social, we handle our own social media as a team. At any given time, you’ll find us chatting with clients, sharing advice, scheduling posts, answering questions and browsing online to see what’s new to share with our community. We love working  together, and find that collaboratively we complement each other in making our social media better, thanks to Allin1Social and all the other awesome tools out there. That is not to say that a solo social media manager cannot handle things – on the contrary, we know many people doing a fantastic job all by themselves! But working as a team is quite different, even when it comes to understanding each other. That’s why we’d like share some “secret” routines we do and some best practices and tips we know that make us an effective social media team.   Strategy & Structure – the key!   Yes, even as a social media team, it is very important to figure out the structure of the team and what the overall social media strategy is. Altimeter ran a survey, and it  found out that 11 is the average number of people in a full-time social media team at large companies (more than 1,000 employees), and they work together in a structure that is loosely based like this:     Of course, this structure varies with industry and company or agency size. On smaller teams, your structure may be very different, but regardless of team size, it always helps to have a clear structure. Then comes the next step: how do you keep everyone on the team in sync with each other? Simple – by having a  social media strategy that everyone can refer to. This document (we recommend using a software like Google Drive or Trello, so that you can all collaborate and update the document) can contain anything and everything about your social media strategy: from objectives and goals, to content & post schedule, channels, reports and analytics as well as day-to-day processes and important notes from recent meetings. We really like Advanced Human Technologies Group’s way of building an effective social media strategy:     The fantastic five: Who, what, when, where & how   A clear structure and social media strategy help everyone in the team to understand who is managing which aspect of social media, bringing us to the other points of what, when, where and how. When defining the roles, it helps to know which team member(s) is better at which social network(s), what types of content are going to be posted, where should each type of content be posted and how often posts will be scheduled. Are you writing all your content, are do you consider getting external help for that? When is the best time of day to post? Who is better at contacting influencers and who loves to write their heart out?  You also want to ensure that you split management responsibilities so that no one is stepping on someone else’s toes. For example, you can have set rotational shift times for managing the social media networks, or have different people manage different networks so that all social presence responsibilities are met. Who’s the content creator? Do you need a customer support person on top of a community manager? Who takes care of analytics & strategy improvement? ...

Read more

Agency interview: Social Media & Digital PR Manager

Agency interview: Social Media & Digital PR Manager

What are the best tips you can get from a professional social media manager?   The Social Media Industry has become a huge employer in a short period of time. Job titles vary as much as the tasks, clients and working environments. While there are tons of best practices to follow, the actual jobs are as different as the people doing the work. That’s why we’re starting a new “Agency Interviews” post series on the blog today. To get a better idea of the different roles inside digital agencies, and  to get some insider tips and best practices from the professionals of the industry. Let’s start with Alessandra, a Social Media & Digital PR Manager.     My name is Alessandra and I am head of the Social Media and Digital PR team at 77Agency. In brief, my job includes managing several key clients from very different backgrounds and sectors, all at once. It is a very dynamic and stimulating work, which also requires heavy multitasking and the ability to switch quickly between channels, languages, brands and competences in a fast paced digital environment.   So what’s the best way to manage multiple social media accounts effectively and successfully without getting too stressed?   Here are my tips:   Get organized Set a clear schedule of what and when you are going to post and prepare everything ahead so you have spare time for unexpected events that are the daily bread of the social media work.   Have a global overview  Use a tool that lets you monitor all the accounts and channels at one glance, making it easy to moderate comments and messages and set alerts for critical issues, so that you are ready to anticipate a community crisis when you see one rising.   Monitor results Tracking metrics and KPIs is fundamental to learn about your successes as well as  your mistakes. Good analytics also provide interesting insights and help you understand what your audience is like, when they are online and what their habits are. The tracked metrics should also be beautifully presented to clients. That’s why I use a social media tool that let’s me download visually pretty and detailed reports that I can send directly to my clients.    Study your competition and beyond Measure your activities against your industry competitors, but also keep an eye on successful pages and accounts from totally different sectors: best ideas arise from the fusion of examples and thinking outside the box!   Love what you do  Last but not least, get the right attitude: be curious, search, get inspired from latest trends and news, experiment! Being a social media manager can be a stressful job and the best way to stand out is to put your passion into it!   —   Great tips, thank you Alessandra!  Social media management includes so many different aspects that staying in control requires both tools & dashboards, as well as passion and a creative mind. The creativity and passion need to come from within, but we can help with the organization part. Just like Alessandra, several top agencies worldwide have chosen to use Allin1Social  to help manage the chaos of managing multiple clients & social media accounts. Automating some time-consuming manual tasks, like scheduling & publishing content across different channels, getting performance analytics and  reports, and monitoring competition and other top brands...

Read more

Want to know more?

Contact us