[Download the complete Social Media Guide in the end of the article: Holiday Checklist – Get ready for Thanksgiving, Black Friday and Cyber Monday ]
Optimize your Social Media Strategy for Thanksgiving, Black Friday & Cyber Monday
Is your Social Media Strategy ready and optimized for the coming holidays?
Let’s not even start talking about Christmas yet – before that we have Halloween, Thanksgiving, Black Friday and Cyber Monday. Also, Google reported that one in four American shoppers bought a Christmas gift before Halloween last year. And some 48 percent of shoppers had done the majority of Christmas shopping before Cyber Monday. Since more early shoppers would be browsing Facebook, Instagram, Pinterest and blogs before and during this time, you need to make sure you have the right content ready to stand out from the clutter.
Here’s a list of things to check to make sure you’re taking full advantage of this festive period. You can still maximize your results (grow your email list, increase sales, improve engagement – what ever your objective is) and impress your boss before the end of the year!
1. Base your decisions on real data
Check your holiday season posts from last year, and compare them with those of your competition, to see what performed well, which kind of content was the most engaging and what resulted in most click-throughs. Did your competitors publish something different from you? Use all these insights to optimize your content for this season, avoiding the mistakes from the past.
2. Plan your content calendar
Determine key moments during your social media strategy, schedule and create your page posts in advance, so you can relax and be sure your content is being published while you eat another slice of turkey. This is the biggest shopping period of the whole year, also for Christmas shopping, so optimize your content to take advantage of the rush. Check your content calendar and schedule posts well in advance. It’s impossible to predict last-minute trends, but try to keep your posts relevant and interesting without falling into classic clichés.
3. Define your strategy
– Start promoting Thanksgiving decorations, trip offers and other relevant products & services related to your business right away.
– Create buzz for your Black Friday sales and Cyber Monday promotions well in advance. Target carefully with keywords and audience targeting.
– Christmas shopping posts are never too early. Black Friday and Cyber Monday sales actually mark the highest peak for Christmas shopping. Start giving out gift ideas and “last-minute” tips already. It’s always last-minute when it comes to Christmas.
– Women shop for gifts earlier than men, so focus on gift ideas for him in the beginning, and gift ideas for her as the festivities come closer…
Not sure what to post on your social media channels? Take inspiration from these content ideas:
Don’t forget Linkedin:
Engage with your employees and company followers. Encourage your employees to share your post. They are your best brand ambassadors after all, and LinkedIn is a great social media channel to start talking about their work life as well. Share your holiday post also on relevant discussion groups to spark a conversation.
Idea for Instagram:
Make a countdown to Thanksgiving, Black Friday or Cyber Monday (why not all?) with daily prizes. This works for other channels too of course. Create anticipation, excitement and have your followers return every day by launching a daily promo.
Help holiday planners on Pinterest:
Special promotions? Holiday destinations? Thanksgiving recipes? Home decoration tips? Pinterest is buzzing in this time of the year more than ever. Get into the holiday traffic and create boards that are relevant to your brand and useful to holiday planners.
Organize a Facebook contest:
Facebook is a great place to engage with your community in various ways. Organizing a content takes only a few minutes, and the possibilities are endless. A promo a day? Vote for the next banner image? Share your image to win a prize?
Host a Twitter chat:
Start a conversation about a relevant topic and invite your community or clients to participate. Retweet your favourite opinions and show that you care about your community.
Create a holiday #hashtag:
Create a hashtag for the holidays that you can use throughout the whole holiday frenzy. This way it will be easy for your followers to engage with your brand on all the channels, and monitoring your performance later on will be easier than ever.
Download the Complete Free Holiday Guide for Social Media Marketers, including a real checklist and a holiday calendar with content & strategy tips to guarantee a successful end of the year.
You can still improve your ROI and impress your boss – the holidays are the best period for that!