Blog

Let's talk about Social Media Marketing

 

Employee Advocacy - How to turn your employees into brand ambassadors

 

 

Brand ambassadors are the best marketing force for any brand. Often they are dedicated clients, but all brands and companies have a secret in-house weapon when it comes to social media marketing, communication and PR: its own employees.

Who else knows the brand better, stays always up-to-date and has a strong personal connection with it?

And that’s not all. According to the 2013 Edelman Trust Barometer, “Employees rank higher in public trust than a firm’s PR department, CEO, or Founder. 41% of us believe that employees are the most credible source of information regarding their business.”

And we all know, that word-of-mouth and friend’s recommendations are worth more than any marketing or advertising effort ever will.

 

So how to make use of this (often neglected) source of brand ambassadors?

Well, by empowering them on social media and turning them into employee advocates!

 

Here’s how:

 

1)    Connect the personal social media with the corporate one

 

Your employees don’t need to create a new, corporate social media account and identity to share their company related news and posts. On the contrary, the brand messages should become a natural part of their personal feeds, just like their work is a normal part of their everyday life. To get started, you can have an initial training and share some simple guidelines to follow, to ease out the initial doubts on what to do and what not to do.

 

2)    Show your trust and encourage with incentives

 

As stated above, you can help your employees get started by providing simple social media guidelines and tips. But be careful not to state strict rules: your employees need to be encouraged to share their experiences, opinions and interesting company news, not threatened by the “guardian” corporate eye that makes them scared about possible mistakes they could make. Trust your employees’ own judgment. To get a head start, offer incentives, like small corporate gifts or public acknowledgment, for the most active social media ambassadors to show your support.

 

3)    Make it easy: offer example articles, titles, hashtags and channels

 

Not all your employees are too familiar with social media, or even if they are, they might be hesitant to get started and begin posting about your brand. Share the most important company updates and news with them and suggest readily written titles, posts and tweets that they can just copy if they want to. This way they will become familiar with the kind of content to share and the right tone of voice to use. Also, coming up with a company hashtag to use will help the employees tag their posts in a correct way.

 

4)    Celebrate the good results

 

Once your employee advocacy program has started and is performing well, keep up the encouragement by publicly acknowledging the best ambassadors, sharing statistics about the results of the shared company news and by celebrating important milestones, by throwing a company party of by making a donation to charity.

 

Employee advocacy works two ways – it communicates your corporate culture to the outside, while strengthening it in the inside.

It’s never too late to start! Engage your employees and encourage them to use social media, you might be surprised about the results.

 

Sources:

Forbes

Social Media Examiner

Social Media Today

Business2Community

Read also

Best of Social Media Marketing in February 2016

  It’s a good thing we had one extra day this February, because a lot happened in the social media circles. Some of the biggest marketing events of the year took place (Super Bowl, the Oscars!) and there were many important new features introduced to our daily social media platforms (Facebook reactions to start with one!). Here’s a selection of the best social media news & campaigns in February 2016:   Social Media Marketing News to Read   What Marketers Need to Know about Facebook Reactions Facebook Reactions are here, and while it’s great to be able to love or be angry about a post on your Newsfeed, there’s more to these emotions when it comes to social media marketing. Here’s a great overview of what marketers should take into account with these new engagement metrics.   Read the article   Instagram Finally Enabled Multiple Account Management Switching between different Instagram accounts is finally easier and the life of any social media manager handling Instagram content just got a lot more simple. Read more about this important product update on Instagram’s official announcement.  Read the article   Snapchat Lets Brands Design Custom Geofilters Yet another great marketing opportunity on Snapchat. Now anyone can pay to create and distribute their own custom geofilters on in a specific area for a defined period of time.  Read the article     Social Media Campaigns to be Inspired by     9 Brands that Successfully Used Snapchat during Super Bowl The competition for branded advertising space, paid or earned, is crazy during one of the biggest sporting events of the year. Gatorade, Amazon, Taco Bell...

Read more

Competitive Benchmarking on Social Media

  What can you learn from your competitor’s social media strategy?   It’s a fact – everyone is scared of their competitors. Whether you voice it out or not, it happens to all of us, especially when it comes to business. You always want to do better than your competitors – better sales, better customer service, better quality products, services and better marketing. Even if you’re not scared, your competitors and other industry top leaders are a huge asset, and many brands & agencies are not taking advantage of the example some competitors set. When you’re thinking of ways to do better, to optimize your social media strategy, to impress your clients or to finally create that one post that goes viral, there’s no need to reinvent the wheel. Someone is already doing better than you, so go ahead: be bold and spy a little – there are endless opportunities out there, ready to be discovered. This is why competitive benchmarking, or monitoring your direct competitors to set up goals and guidelines for your performance and growth, is an important aspect of any business, especially when it comes to social media. You have direct access to all public social media profiles & pages. And with the right tools, you can even analyse those pages and get some extremely useful insights from them. Monitoring and analysing your competitors’ social media can be taxing and time-consuming if you don’t know the right resources. There are many social media analysis tools out there that can help you with such research so that you don’t waste too much time and effort evaluating everything manually yourself. So, instead of...

Read more

Best of Social Media Marketing in January 2016

  Here’s a thought for February:  Let’s look up from our laptops and screens, and try to find inspiration from our colleagues’ and industry leaders’ expertise. We don’t always need to try to do better than others. Instead, we can use their example in what we do. Imitation is the sincerest form of flattery, after all. With that in mind, here’s a selection of social media news & campaigns we found inspiring in January:   Social Media Marketing News to Read     6 Ways Longer Tweets Could Give Branded Messages More Character The community of tweeters couldn’t believe their eyes when Twitter first announced it was probably going to test tweets exceeding the normal 140-character limit – and not just little, but up to 10.000 characters! While most people were plain angry and frustrated, online marketers worldwide started fantasizing about the endless opportunities this change would mean to their social media presence and strategy. Read the article   Hype or Not, Peach hit the Top 10 Social Networking App List fast You’ve probably heard about the new Social Networking App Peach by now. Many say it’s just another flop and nothing will beat the current big players like WhatsApp and Messenger, but maybe this time will be different. It didn’t take long for Peach to hit Apple’s App Store’s top 10 in the most downloaded free social networking apps. Read the article   Infographic: Instagram Marketing Strategy for 2016 So many brands are on Instagram and that’s extremely positive. But such a little part of these brands actually has a strategy for their presence, let alone are they measuring their performance....

Read more

Start using Allin1Social right away

Sign up