Blog

Let's talk about Social Media Marketing

Boost your social media engagement

We all know that frequent posting, presence on different social media channels, and collecting likes and followers are not enough if you want your social media activity to bring results. What we want is to engage our audience and produce better content that attracts attention and creates engagement.

Here are five great tips for boosting your social media engagement – for free:

1) CALL TO ACTION

If you want your audience to react to your posts, simply tell them what to do. Suggest them to click the link to your website, to like a post or to share it, or ask them a question you want an answer to. People are going to act upon your request, if you ask them to. It’s as simple as that – isn’t it?

2) CONNECT AND COMMUNICATE

Don’t limit your communication on your branded social media channels. Follow the leading people of your industry, share their best posts and articles, take part in conversation and don’t be afraid to be active elsewhere on social media. You’ll find out you’re increasing your brand awareness and establishing important connections that will eventually bring more engagement to your own channels as well.

3) MIX AND MATCH

Share your blog posts also on Facebook and Twitter. Ask questions and share the best responses. Organize a contest with an attractive reward. Create top ten lists of tips based on your professional experience. The list goes on. Different content on different days, starting conversation and letting your customer’s voice come through will all increase the quality of your content and the engagement with your audience.

4) MAKE IT VISUAL

The most engaging type of content on social media are images and videos, as they can be quickly viewed and create and emotional connection with the audience. To increase the engagement of your posts, remember to always include a visual element related to the content of the post.

5) UNDERSTAND YOUR AUDIENCE

The best way to learn what people are saying about your brand, what type of posts are performing better, or what time of the day or which day of the week is the best time to post is through a social media management tool.  With Allin1Social you can monitor your competitors, mentions and the performance of your posts and social media channels – all for free.  All this information is crucial in order to know what is working best for your brand.

Knowing the facts and best practices will help you produce better content and increase your engagement rate!

 

Sources:

http://www.brandingpersonality.com/10-content-ideas-that-generate-engagement-on-social-media/

http://www.huffingtonpost.com/bianca-rothschild/increase-your-social-media-engagement_b_6010122.html?ir=Small+Business

http://www.forbes.com/sites/johnrampton/2014/09/22/7-free-ways-for-boosting-your-social-media-engagement/

Read also

Best of Social Media Marketing in February 2016

  It’s a good thing we had one extra day this February, because a lot happened in the social media circles. Some of the biggest marketing events of the year took place (Super Bowl, the Oscars!) and there were many important new features introduced to our daily social media platforms (Facebook reactions to start with one!). Here’s a selection of the best social media news & campaigns in February 2016:   Social Media Marketing News to Read   What Marketers Need to Know about Facebook Reactions Facebook Reactions are here, and while it’s great to be able to love or be angry about a post on your Newsfeed, there’s more to these emotions when it comes to social media marketing. Here’s a great overview of what marketers should take into account with these new engagement metrics.   Read the article   Instagram Finally Enabled Multiple Account Management Switching between different Instagram accounts is finally easier and the life of any social media manager handling Instagram content just got a lot more simple. Read more about this important product update on Instagram’s official announcement.  Read the article   Snapchat Lets Brands Design Custom Geofilters Yet another great marketing opportunity on Snapchat. Now anyone can pay to create and distribute their own custom geofilters on in a specific area for a defined period of time.  Read the article     Social Media Campaigns to be Inspired by     9 Brands that Successfully Used Snapchat during Super Bowl The competition for branded advertising space, paid or earned, is crazy during one of the biggest sporting events of the year. Gatorade, Amazon, Taco Bell...

Read more

Competitive Benchmarking on Social Media

  What can you learn from your competitor’s social media strategy?   It’s a fact – everyone is scared of their competitors. Whether you voice it out or not, it happens to all of us, especially when it comes to business. You always want to do better than your competitors – better sales, better customer service, better quality products, services and better marketing. Even if you’re not scared, your competitors and other industry top leaders are a huge asset, and many brands & agencies are not taking advantage of the example some competitors set. When you’re thinking of ways to do better, to optimize your social media strategy, to impress your clients or to finally create that one post that goes viral, there’s no need to reinvent the wheel. Someone is already doing better than you, so go ahead: be bold and spy a little – there are endless opportunities out there, ready to be discovered. This is why competitive benchmarking, or monitoring your direct competitors to set up goals and guidelines for your performance and growth, is an important aspect of any business, especially when it comes to social media. You have direct access to all public social media profiles & pages. And with the right tools, you can even analyse those pages and get some extremely useful insights from them. Monitoring and analysing your competitors’ social media can be taxing and time-consuming if you don’t know the right resources. There are many social media analysis tools out there that can help you with such research so that you don’t waste too much time and effort evaluating everything manually yourself. So, instead of...

Read more

Best of Social Media Marketing in January 2016

  Here’s a thought for February:  Let’s look up from our laptops and screens, and try to find inspiration from our colleagues’ and industry leaders’ expertise. We don’t always need to try to do better than others. Instead, we can use their example in what we do. Imitation is the sincerest form of flattery, after all. With that in mind, here’s a selection of social media news & campaigns we found inspiring in January:   Social Media Marketing News to Read     6 Ways Longer Tweets Could Give Branded Messages More Character The community of tweeters couldn’t believe their eyes when Twitter first announced it was probably going to test tweets exceeding the normal 140-character limit – and not just little, but up to 10.000 characters! While most people were plain angry and frustrated, online marketers worldwide started fantasizing about the endless opportunities this change would mean to their social media presence and strategy. Read the article   Hype or Not, Peach hit the Top 10 Social Networking App List fast You’ve probably heard about the new Social Networking App Peach by now. Many say it’s just another flop and nothing will beat the current big players like WhatsApp and Messenger, but maybe this time will be different. It didn’t take long for Peach to hit Apple’s App Store’s top 10 in the most downloaded free social networking apps. Read the article   Infographic: Instagram Marketing Strategy for 2016 So many brands are on Instagram and that’s extremely positive. But such a little part of these brands actually has a strategy for their presence, let alone are they measuring their performance....

Read more

Want to know more?

Contact us