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Agency Interviews - Social Media and Digital PR Manager (1)

What are the best tips you can get from a professional social media manager?


The Social Media Industry has become a huge employer in a short period of time. Job titles vary as much as the tasks, clients and working environments. While there are tons of best practices to follow, the actual jobs are as different as the people doing the work.

That’s why we’re starting a new “Agency Interviews” post series on the blog today. To get a better idea of the different roles inside digital agencies, and  to get some insider tips and best practices from the professionals of the industry.

Let’s start with Alessandra, a Social Media & Digital PR Manager.


Alessandra - Social Media & Digital PR Manager - 77Agency


My name is Alessandra and I am head of the Social Media and Digital PR team at 77Agency. In brief, my job includes managing several key clients from very different backgrounds and sectors, all at once. It is a very dynamic and stimulating work, which also requires heavy multitasking and the ability to switch quickly between channels, languages, brands and competences in a fast paced digital environment.


So what’s the best way to manage multiple social media accounts effectively and successfully without getting too stressed?


Here are my tips:


Get organized

Set a clear schedule of what and when you are going to post and prepare everything ahead so you have spare time for unexpected events that are the daily bread of the social media work.


Have a global overview 

Use a tool that lets you monitor all the accounts and channels at one glance, making it easy to moderate comments and messages and set alerts for critical issues, so that you are ready to anticipate a community crisis when you see one rising.


Monitor results

Tracking metrics and KPIs is fundamental to learn about your successes as well as  your mistakes. Good analytics also provide interesting insights and help you understand what your audience is like, when they are online and what their habits are. The tracked metrics should also be beautifully presented to clients. That’s why I use a social media tool that let’s me download visually pretty and detailed reports that I can send directly to my clients. 


Study your competition and beyond

Measure your activities against your industry competitors, but also keep an eye on successful pages and accounts from totally different sectors: best ideas arise from the fusion of examples and thinking outside the box!


Love what you do 

Last but not least, get the right attitude: be curious, search, get inspired from latest trends and news, experiment! Being a social media manager can be a stressful job and the best way to stand out is to put your passion into it!



Great tips, thank you Alessandra!  Social media management includes so many different aspects that staying in control requires both tools & dashboards, as well as passion and a creative mind.

The creativity and passion need to come from within, but we can help with the organization part.

Just like Alessandra, several top agencies worldwide have chosen to use Allin1Social  to help manage the chaos of managing multiple clients & social media accounts. Automating some time-consuming manual tasks, like scheduling & publishing content across different channels, getting performance analytics and  reports, and monitoring competition and other top brands of the industry, frees a lot of time for writing new content, optimizing the social media strategy and communicating with clients.

Where do you get your inspiration from? And what tips do you have for staying organized?

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