Yet another month (and a whole year!) full of social media marketing news and campaigns is over. Here’s a look at the best of December, before switching focus on to 2016.
Social Media Marketing News to Read
Twitter’s strong point has always been its short updates, always in a reversed chronological order, so that it’s easy for people to read the latest news and messages from the accounts they choose to follow. The platform is, however, now trying out a way to bring the most relevant posts to people’s timelines first. This means moving away from the chronological order, and taking inspiration from Facebook’s “Top Stories” organization style. Some Twitter users seem upset, while others feel that they are finally getting some clarity to the chaos that following several hundreds of accounts can cause to a timeline. Read the article
To borrow the words of the official announcement: “Our New Linkedin App is here! Making it easier than ever to stay in touch with the people and information you need to be successful”. It’s a pretty bold statement to make, but maybe it’s true? The whole app has been entirely re-built. It should now be easier to start conversations with people (forget having to send an email), navigate between groups and to keep your professional brand updated. We’re sure that LinkedIn hasn’t shown it’s full potential yet, when it comes to marketing opportunities and social selling, so this is an important step forward. Read the article
We’ve already talked about the biggest digital marketing trends according to top social media influencers, but as we know, the predictions are as many as are the marketers writing them. Here’s an interesting infographic showing five social media trends for the new year, put together by CJG Digital Marketing. What do you think, who’s nailed the most important trends for 2016? Read the article
Social Media Campaigns to be Inspired by
The world seemed to go crazy a few weeks ago, when the new Star Wars Movie premiered. Many brands tried to get their share of the buzz by using the theme in their advertising and communication. Some did well, some not so much. Here’s a great list of five brands that used Twitter to share their Star Wars themed ideas. See the campaigns
Yet another innovative and fun multi-channel campaign from the French agency, Buzzman. They found a clever way to utilize all Burger King’s social media channels to highlight the big size of the new burger the company launched in France. The burgers are so long, that they just don’t fit in one single social media platform, but the ads take you through all of them to get the full picture. See the campaign
Social Media offers so many opportunities for brands that it might get confusing to choose what to do next. It’s always a good idea to look around for some inspiration and new ideas. Here’s a great overview of some of the best social media campaigns of 2015. Be inspired! See the campaigns
What were you inspired by last month or last year overall? We’d love to hear your favorites from the digital world.
Read more about the Best of Social Media Marketing in November 2015 here.