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The Best of Social Media - February 2016

 

It’s a good thing we had one extra day this February, because a lot happened in the social media circles. Some of the biggest marketing events of the year took place (Super Bowl, the Oscars!) and there were many important new features introduced to our daily social media platforms (Facebook reactions to start with one!). Here’s a selection of the best social media news & campaigns in February 2016:

 

Social Media Marketing News to Read

 

What Marketers Need to Know about Facebook Reactions

Facebook Reactions are here, and while it’s great to be able to love or be angry about a post on your Newsfeed, there’s more to these emotions when it comes to social media marketing. Here’s a great overview of what marketers should take into account with these new engagement metrics.   Read the article

 

Instagram Finally Enabled Multiple Account Management

Switching between different Instagram accounts is finally easier and the life of any social media manager handling Instagram content just got a lot more simple. Read more about this important product update on Instagram’s official announcement.  Read the article

 

Snapchat Lets Brands Design Custom Geofilters

Yet another great marketing opportunity on Snapchat. Now anyone can pay to create and distribute their own custom geofilters on in a specific area for a defined period of time.  Read the article

 

 

Social Media Campaigns to be Inspired by

 

 

9 Brands that Successfully Used Snapchat during Super Bowl

The competition for branded advertising space, paid or earned, is crazy during one of the biggest sporting events of the year. Gatorade, Amazon, Taco Bell and a few others managed to stand out from the crowd with creative communication on Snapchat.  See the campaign

 

“Be My KPI” and Other Valentine’s Day Messages for Ad People – Evans Hunt, Canada

The guys at the Evans Hunt Agency in Calgary found the perfect way to thank their clients this Valentine’s Day, or how would you like to eat heart-shaped candy that says “Twist my Headlines?” or “Brief Me Good”?  See the campaign

 

Chevrolet Reacts to Facebook Reactions with Its “It’s Time to Love” Campaign – Commonwealth McCann, Global

Chevrolet was the first brand to react to the new Facebook Reactions with it’s video that said that it’s time to love instead of just “liking”. The video was produced on the same day Facebook Reactions became globally available. A great example of reactive marketing . See the campaign

 

What were your favorites from last months social media headlines?

Ps. You can read about the best social media news & campaigns of January 2016 here.

Read also

Competitive Benchmarking on Social Media

  What can you learn from your competitor’s social media strategy?   It’s a fact – everyone is scared of their competitors. Whether you voice it out or not, it happens to all of us, especially when it comes to business. You always want to do better than your competitors – better sales, better customer service, better quality products, services and better marketing. Even if you’re not scared, your competitors and other industry top leaders are a huge asset, and many brands & agencies are not taking advantage of the example some competitors set. When you’re thinking of ways to do better, to optimize your social media strategy, to impress your clients or to finally create that one post that goes viral, there’s no need to reinvent the wheel. Someone is already doing better than you, so go ahead: be bold and spy a little – there are endless opportunities out there, ready to be discovered. This is why competitive benchmarking, or monitoring your direct competitors to set up goals and guidelines for your performance and growth, is an important aspect of any business, especially when it comes to social media. You have direct access to all public social media profiles & pages. And with the right tools, you can even analyse those pages and get some extremely useful insights from them. Monitoring and analysing your competitors’ social media can be taxing and time-consuming if you don’t know the right resources. There are many social media analysis tools out there that can help you with such research so that you don’t waste too much time and effort evaluating everything manually yourself. So, instead of...

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Best of Social Media Marketing in January 2016

  Here’s a thought for February:  Let’s look up from our laptops and screens, and try to find inspiration from our colleagues’ and industry leaders’ expertise. We don’t always need to try to do better than others. Instead, we can use their example in what we do. Imitation is the sincerest form of flattery, after all. With that in mind, here’s a selection of social media news & campaigns we found inspiring in January:   Social Media Marketing News to Read     6 Ways Longer Tweets Could Give Branded Messages More Character The community of tweeters couldn’t believe their eyes when Twitter first announced it was probably going to test tweets exceeding the normal 140-character limit – and not just little, but up to 10.000 characters! While most people were plain angry and frustrated, online marketers worldwide started fantasizing about the endless opportunities this change would mean to their social media presence and strategy. Read the article   Hype or Not, Peach hit the Top 10 Social Networking App List fast You’ve probably heard about the new Social Networking App Peach by now. Many say it’s just another flop and nothing will beat the current big players like WhatsApp and Messenger, but maybe this time will be different. It didn’t take long for Peach to hit Apple’s App Store’s top 10 in the most downloaded free social networking apps. Read the article   Infographic: Instagram Marketing Strategy for 2016 So many brands are on Instagram and that’s extremely positive. But such a little part of these brands actually has a strategy for their presence, let alone are they measuring their performance....

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Inside an awesome Social Media Team

Here at Allin1Social, we handle our own social media as a team. At any given time, you’ll find us chatting with clients, sharing advice, scheduling posts, answering questions and browsing online to see what’s new to share with our community. We love working  together, and find that collaboratively we complement each other in making our social media better, thanks to Allin1Social and all the other awesome tools out there. That is not to say that a solo social media manager cannot handle things – on the contrary, we know many people doing a fantastic job all by themselves! But working as a team is quite different, even when it comes to understanding each other. That’s why we’d like share some “secret” routines we do and some best practices and tips we know that make us an effective social media team.   Strategy & Structure – the key!   Yes, even as a social media team, it is very important to figure out the structure of the team and what the overall social media strategy is. Altimeter ran a survey, and it  found out that 11 is the average number of people in a full-time social media team at large companies (more than 1,000 employees), and they work together in a structure that is loosely based like this:     Of course, this structure varies with industry and company or agency size. On smaller teams, your structure may be very different, but regardless of team size, it always helps to have a clear structure. Then comes the next step: how do you keep everyone on the team in sync with each other?...

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