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The Best of Social Media - January 2016


Here’s a thought for February:  Let’s look up from our laptops and screens, and try to find inspiration from our colleagues’ and industry leaders’ expertise. We don’t always need to try to do better than others. Instead, we can use their example in what we do. Imitation is the sincerest form of flattery, after all.

With that in mind, here’s a selection of social media news & campaigns we found inspiring in January:


Social Media Marketing News to Read



6 Ways Longer Tweets Could Give Branded Messages More Character

The community of tweeters couldn’t believe their eyes when Twitter first announced it was probably going to test tweets exceeding the normal 140-character limit – and not just little, but up to 10.000 characters! While most people were plain angry and frustrated, online marketers worldwide started fantasizing about the endless opportunities this change would mean to their social media presence and strategy. Read the article


Hype or Not, Peach hit the Top 10 Social Networking App List fast

You’ve probably heard about the new Social Networking App Peach by now. Many say it’s just another flop and nothing will beat the current big players like WhatsApp and Messenger, but maybe this time will be different. It didn’t take long for Peach to hit Apple’s App Store’s top 10 in the most downloaded free social networking apps. Read the article


Infographic: Instagram Marketing Strategy for 2016

So many brands are on Instagram and that’s extremely positive. But such a little part of these brands actually has a strategy for their presence, let alone are they measuring their performance. With the help of this infographic putting an Instagram marketing strategy together won’t take too much effort. See the infographic



Social Media Campaigns to be Inspired by



McDonald’s Singapore turned its Instagram into a Comic Book

Talking about Instagram, there are so many ways to use it for brand marketing. McDonald’s Singapore turned their products into a comic book that keeps entertaining the brand’s Instagram followers (while making their grave for a chicken wrap). See the campaign


Social Media gave a boost to Men’s Fashion Week in Milan 

Fashion brands are finding new creative ways to take advantage of social media to create buzz around their new collections during fashion week. During Men’s Fashion Week in Milan last month, we could see runway selfies, Grindr livestreams and Instagram-only lookbooks.  See the campaigns


Domino’s Pizza took over SnapChat with “From Dough to Door”Iris Worldwide Agency

It’s going to be exciting to follow the ways brands take their first steps on SnapChat this year. Domino’s Pizza in the UK didn’t disappoint with their clever “From Dough to Door” video of a pizza delivery guy and all the obstacles he could entail on his way. See the campaign



What were your favorite campaigns from January?

You can read about the best of social media marketing in December 2015 here.

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