The holiday season is upon us, which is both wonderful and stressful. We’re excited and frustrated, while we search the web for gift ideas, holiday recipes and decoration inspiration – even at the office some times. There just don’t seem to be enough hours in the day to get it all done, especially if you’re a social media manager. Holiday campaigns to launch, end-of-the year reporting to do, marketing strategy 2016 to plan, new trends to look out for… the list is never-ending!
That’s why our team has, once more, scouted the Internet and gathered the most interesting social media news of November together, so that you can save precious time and read a bunch of industry articles at one glance. To make things even easier, you can Sign Up for our Allin1Social Monthly newsletter through the form on the side bar, and receive the latest updates of the social media industry directly to your inbox, once a month. Or you can just read our monthly round-up of the most inspiring articles and campaigns here, on our blog.
Here you go – Allin1Social’s Social Media Marketing picks for November 2015:
Social Media Marketing News to Read
You see a beautiful image of a living room of your dreams and in the corner there’s a lamp that you’ve always wanted. What brand is that lamp? You need to know to be able to buy it, but instead of product information, there’s just a Mark Twain quote in the subtitle. What to do? No worries. Pinterest has launched a ground breaking new feature, where you can choose an item in any of the images, and look for it among other Pinterest pictures. Just tap on Search an isolate an area of the image, to look for other similar Pins. “Crazy fun!”, as Pinterest describes this new feature. Read the article
Even before the end of the Black Friday weekend, this year’s campaigns had already broken several seasonal social media records. Thanksgiving, Black Friday and Cyber Monday sales have spread from to Europe, and even though Thanksgiving is not widely celebrated outside the US, the special eCommerce sales are now a common practice, and very popular, everywhere in the world. Some brands, however, prefer to use the day as an opportunity to close down and promote hashtags to celebrate time off and family values. Whatever the strategy, Black Friday has become a strategic day both for branding and sales. Read the article
Have you noticed a drop in your website traffic from social media? That might be due to Twitter’s removal of the Share Count button. The number of times an article has been shared on Twitter has been a great “social proof” and a demonstration of the popularity of an blog post, no matter how inaccurate the data might have been (Twitter itself told that one of the reasons for the removal was inaccuracy of the data). Reading an article that has been shared over a thousand times, compared to one that has gotten only a few shares, sets your mind into thinking there’s something great in the article, something that’s worth sharing. So, now people, brands and publishers are trying to find alternative ways into replacing the “lost” button. Read the article
Social Media Campaigns to be Inspired by
Movember has become a worldwide phenomenon. Thousands of men everywhere are growing an inappropriate mustache every November to raise awareness for prostate cancer. Many brands have joined the cause, and take advantage of the trending mustaches for marketing purposes. AdForum’s collection of the best Movember campaigns in 2015 will make you smile, and maybe make you want to grow a nice ‘stache next year. See the campaigns
Innovative and fun ways to take advantage of Snapchat for a full campaign are still a rare find. A French agency, Buzzman, managed to create an engaging #SnapchatRun competition to promote Huawei’s Talkband B2. The concept is simple but genius. To participate in the race, people needed to follow HuaweiDeviceFR on Snapchat and find their daily “My story”, which showed a view of a run through Paris. The last slide of the story was a promotional code to win the Huawei device. To “run faster”, people had to tap on the slides to finish the race as quickly as possible. The first 5 people to finish the race and the tweet the code displayed on the last slide, won the device. Well played Buzzman, well played. See the campaign
Social media, branding and a cause? Sounds like a potentially boring effort to educate people. But no, the Brazilian Blue Hive agency took Ford’s Instagram game to another level with its “Don’t like and drive” posts. The simple images show the Instagram heart covering a big part of the driver’s view, including a pedestrian about the be hit by the car. “We want to jump in the social conversation about the risks of using cellphones while driving,” Blue Hive executive creative director Vico Benevides told Adweek. “The icon of a heart hiding the people in the streets seems to be the perfect image to deliver the message. Simple and powerful.” See the campaign
What were you inspired by last month? Share your thoughts and suggest other interesting news and campaigns to share!
Read more about the Best of Social Media Marketing in October 2015 here.