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Allin1Social Monthy - What's new in Social Media Marketing

Social media management is hectic, we know. When you work with social media, you have to stay up-to-date – there’s something new you need to know about every day. Following the latest news of the industry often ends up taking a huge part of our time, whether we wanted or not. There’s just so much to read, so many campaigns to check for inspiration, and case studies to browse through – not to mention blogs, forums, conversations and all the social media buzz around the most important topics.

That’s why our team has scouted the Internet to gather the most interesting social media news of the month together, so that you can save precious time and read a bunch of industry articles at one glance. To make things even easier, you can Sign Up for our Allin1Social Monthly newsletter through the form on the side bar, and receive the latest updates of the social media industry directly to your inbox, once a month. Or you can just read our monthly round-up of the most inspiring articles and campaigns here, on our blog.

Here you go – Allin1Social’s Social Media Marketing picks for October 2015:

Social Media Marketing News to Read

 

INFOGRAPHIC: The State of Social Media Marketing in 2015

How did the Social Media Industry actually do this year? Which were the most popular social networks? What are the opportunities that are still growing? What is the number of mobile users? What were the most popular social apps? How important was social media for eCommerce? This infographic published on Social Media Today provides extremely interesting insights about the state of Social Media Marketing at the end of 2015. View the infographic.

 

Does Social Buzz Really Drive Sales?

Unilever shared research results in a conference earlier this year, showing that social media buzz and positive mentions do have a increase sales, thus contradicting the results of a similar research conducted by Coca Cola in 2013. The same research showed that actually only one in every 1000 television ad impressions results in a sale. Read the article.

 

GIFs Are Taking Over the World

Right after Facebook announced that GIFs could be added to any posts, anywhere in the world – Instagram launched Boomerang, a new standalone app that allows you to take five photos, string them together into a GIF, and play them over and over again. We are already waiting curiously to see the first brands using self-made GIFs for their Instagram marketing. Read the article.

 

Social Media Campaigns to be Inspired by

 

Customer Reactions to All Day Breakfast at McDonald’s – Leo Burnett Chicago

As McDonald’s finally gave in to its customers complaining about not being able to buy McMuffin’s and other breakfast products after 10:30 am, Leo Burnett Chicago created these funny TV spots that feature real life customer reactions on Facebook and Twitter to the news. Brilliant use of social media and customer-generated content to highlight the campaign’s real value. See the campaign.

 

A Fake Google Fortunetelling page for Charity – BrainMedia Netherlands

It looks like a Google Search Page where you can type in a questions and ask Google to predict your future. But the results page confirms your doubts. It’s not Google, and whoever it is, can’t predict your future. Instead “60 million refugees ask themselves every day if they have a future at all”. Actually Google had nothing to do with the campaign, but it still matched $ 5.5 million dollars in donations for the cause. Creative implementation and ten points for the brave initiative! See the campaign.

 

The Best #BackToTheFutureDay Posts – Different brands

We all know what day it was on October 21st. There are still no hover boards on the streets, but the famous day from Back To The Future films finally arrived and many brands took advantage of the social media buzz around the event. Some did a brilliant job while others not so much. See the posts and judge for yourself! See the posts.

 

Hope you like your first set of social media inspiration! Got any other campaigns or articles you’d recommend? The stage is yours – share your tips on the comment box.

Read also

Best of Social Media Marketing in February 2016

  It’s a good thing we had one extra day this February, because a lot happened in the social media circles. Some of the biggest marketing events of the year took place (Super Bowl, the Oscars!) and there were many important new features introduced to our daily social media platforms (Facebook reactions to start with one!). Here’s a selection of the best social media news & campaigns in February 2016:   Social Media Marketing News to Read   What Marketers Need to Know about Facebook Reactions Facebook Reactions are here, and while it’s great to be able to love or be angry about a post on your Newsfeed, there’s more to these emotions when it comes to social media marketing. Here’s a great overview of what marketers should take into account with these new engagement metrics.   Read the article   Instagram Finally Enabled Multiple Account Management Switching between different Instagram accounts is finally easier and the life of any social media manager handling Instagram content just got a lot more simple. Read more about this important product update on Instagram’s official announcement.  Read the article   Snapchat Lets Brands Design Custom Geofilters Yet another great marketing opportunity on Snapchat. Now anyone can pay to create and distribute their own custom geofilters on in a specific area for a defined period of time.  Read the article     Social Media Campaigns to be Inspired by     9 Brands that Successfully Used Snapchat during Super Bowl The competition for branded advertising space, paid or earned, is crazy during one of the biggest sporting events of the year. Gatorade, Amazon, Taco Bell...

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Competitive Benchmarking on Social Media

  What can you learn from your competitor’s social media strategy?   It’s a fact – everyone is scared of their competitors. Whether you voice it out or not, it happens to all of us, especially when it comes to business. You always want to do better than your competitors – better sales, better customer service, better quality products, services and better marketing. Even if you’re not scared, your competitors and other industry top leaders are a huge asset, and many brands & agencies are not taking advantage of the example some competitors set. When you’re thinking of ways to do better, to optimize your social media strategy, to impress your clients or to finally create that one post that goes viral, there’s no need to reinvent the wheel. Someone is already doing better than you, so go ahead: be bold and spy a little – there are endless opportunities out there, ready to be discovered. This is why competitive benchmarking, or monitoring your direct competitors to set up goals and guidelines for your performance and growth, is an important aspect of any business, especially when it comes to social media. You have direct access to all public social media profiles & pages. And with the right tools, you can even analyse those pages and get some extremely useful insights from them. Monitoring and analysing your competitors’ social media can be taxing and time-consuming if you don’t know the right resources. There are many social media analysis tools out there that can help you with such research so that you don’t waste too much time and effort evaluating everything manually yourself. So, instead of...

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Best of Social Media Marketing in January 2016

  Here’s a thought for February:  Let’s look up from our laptops and screens, and try to find inspiration from our colleagues’ and industry leaders’ expertise. We don’t always need to try to do better than others. Instead, we can use their example in what we do. Imitation is the sincerest form of flattery, after all. With that in mind, here’s a selection of social media news & campaigns we found inspiring in January:   Social Media Marketing News to Read     6 Ways Longer Tweets Could Give Branded Messages More Character The community of tweeters couldn’t believe their eyes when Twitter first announced it was probably going to test tweets exceeding the normal 140-character limit – and not just little, but up to 10.000 characters! While most people were plain angry and frustrated, online marketers worldwide started fantasizing about the endless opportunities this change would mean to their social media presence and strategy. Read the article   Hype or Not, Peach hit the Top 10 Social Networking App List fast You’ve probably heard about the new Social Networking App Peach by now. Many say it’s just another flop and nothing will beat the current big players like WhatsApp and Messenger, but maybe this time will be different. It didn’t take long for Peach to hit Apple’s App Store’s top 10 in the most downloaded free social networking apps. Read the article   Infographic: Instagram Marketing Strategy for 2016 So many brands are on Instagram and that’s extremely positive. But such a little part of these brands actually has a strategy for their presence, let alone are they measuring their performance....

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