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How to adapt your social media strategy?

Allin1S Facebook reach

Facebook is going to start restricting the reach of brands’ unpaid, or organic, posts that the Facebook algorithms consider overly promotional. The scope is to ensure to have only the best content in people’s news feeds.

 

The criteria for a post to be considered overly promotional are the act of pushing people to buy a product, install an app or enter a contest, and sweepstakes or posts that are just re-purposed ads.

 

The organic posts are going to be evaluated with the same filters as ads, e.g. by checking how many people hide them from their news feed. The Pages that post this kind of promotional content can expect to see a significant decrease in their distribution, but most of the Pages won’t see any change in their reach.

 

This new change in the Facebook algorithm is pushing some brands to using more promoted posts and paid ads to compensate for the shorter reach of the unpaid posts. This might end up increasing the prices of the ads.

 

That’s why you should focus on the importance of strengthening your organic content strategy, and, at the same time, supporting it with a strong Facebook advertising strategy. Both of these goals are achievable through the use of Allin1Social and our partner, Social Ads Tool, the Facebook Ads Management Platform.

 

This is the one truth on how to succeed on Facebook today – you need to focus on high quality content at the right intervals for the highest engagement rate. You can optimize the engagement rate of your posts in Allin1Social and boost your best performing posts in your Facebook Ad campaigns automatically with the Page Booster tool on Social Ads Tool

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Best of Social Media Marketing in February 2016

  It’s a good thing we had one extra day this February, because a lot happened in the social media circles. Some of the biggest marketing events of the year took place (Super Bowl, the Oscars!) and there were many important new features introduced to our daily social media platforms (Facebook reactions to start with one!). Here’s a selection of the best social media news & campaigns in February 2016:   Social Media Marketing News to Read   What Marketers Need to Know about Facebook Reactions Facebook Reactions are here, and while it’s great to be able to love or be angry about a post on your Newsfeed, there’s more to these emotions when it comes to social media marketing. Here’s a great overview of what marketers should take into account with these new engagement metrics.   Read the article   Instagram Finally Enabled Multiple Account Management Switching between different Instagram accounts is finally easier and the life of any social media manager handling Instagram content just got a lot more simple. Read more about this important product update on Instagram’s official announcement.  Read the article   Snapchat Lets Brands Design Custom Geofilters Yet another great marketing opportunity on Snapchat. Now anyone can pay to create and distribute their own custom geofilters on in a specific area for a defined period of time.  Read the article     Social Media Campaigns to be Inspired by     9 Brands that Successfully Used Snapchat during Super Bowl The competition for branded advertising space, paid or earned, is crazy during one of the biggest sporting events of the year. Gatorade, Amazon, Taco Bell...

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Competitive Benchmarking on Social Media

  What can you learn from your competitor’s social media strategy?   It’s a fact – everyone is scared of their competitors. Whether you voice it out or not, it happens to all of us, especially when it comes to business. You always want to do better than your competitors – better sales, better customer service, better quality products, services and better marketing. Even if you’re not scared, your competitors and other industry top leaders are a huge asset, and many brands & agencies are not taking advantage of the example some competitors set. When you’re thinking of ways to do better, to optimize your social media strategy, to impress your clients or to finally create that one post that goes viral, there’s no need to reinvent the wheel. Someone is already doing better than you, so go ahead: be bold and spy a little – there are endless opportunities out there, ready to be discovered. This is why competitive benchmarking, or monitoring your direct competitors to set up goals and guidelines for your performance and growth, is an important aspect of any business, especially when it comes to social media. You have direct access to all public social media profiles & pages. And with the right tools, you can even analyse those pages and get some extremely useful insights from them. Monitoring and analysing your competitors’ social media can be taxing and time-consuming if you don’t know the right resources. There are many social media analysis tools out there that can help you with such research so that you don’t waste too much time and effort evaluating everything manually yourself. So, instead of...

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Best of Social Media Marketing in January 2016

  Here’s a thought for February:  Let’s look up from our laptops and screens, and try to find inspiration from our colleagues’ and industry leaders’ expertise. We don’t always need to try to do better than others. Instead, we can use their example in what we do. Imitation is the sincerest form of flattery, after all. With that in mind, here’s a selection of social media news & campaigns we found inspiring in January:   Social Media Marketing News to Read     6 Ways Longer Tweets Could Give Branded Messages More Character The community of tweeters couldn’t believe their eyes when Twitter first announced it was probably going to test tweets exceeding the normal 140-character limit – and not just little, but up to 10.000 characters! While most people were plain angry and frustrated, online marketers worldwide started fantasizing about the endless opportunities this change would mean to their social media presence and strategy. Read the article   Hype or Not, Peach hit the Top 10 Social Networking App List fast You’ve probably heard about the new Social Networking App Peach by now. Many say it’s just another flop and nothing will beat the current big players like WhatsApp and Messenger, but maybe this time will be different. It didn’t take long for Peach to hit Apple’s App Store’s top 10 in the most downloaded free social networking apps. Read the article   Infographic: Instagram Marketing Strategy for 2016 So many brands are on Instagram and that’s extremely positive. But such a little part of these brands actually has a strategy for their presence, let alone are they measuring their performance....

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