I am truly pleased to have the opportunity to write a post as a guest blogger on the completely renovated Allin1social’s blog. And I wanted to share a really simple blog SEO technique: how to boost SEO by commenting on blogs.
Here’s the thing: when it comes to SEO it seems we are always searching new and avant-garde techniques to help us improve our site’s ranking and organic positioning. But sometimes SEO can be easier than we think it is, and to do things naturally can really make a difference.
Commenting on other blog posts can be a powerful SEO strategy. In fact, Google’s Web Spam leader Matt Cutts has always made clear that as long as commenting on blogs isn’t the only technique we use for link building purposes, but a normal way of natural positioning as bloggers, it is indeed an acceptable alternative for improving SEO.
Don’t worry about calling Google’s attention: this SEO strategy of commenting on other blogs posts won’t cost you a penalty if done following Google Webmaster guidelines. According to them, it is completely ok to comment on relevant blogs and posts related to ours. Besides, it is allowed to post a link to our own blog, if the linked post provides valuable information to the one we’re commenting on. Here’s a piece of advice: when commenting on other blogs, do not leave keywords. That could be considered by Googlebot as spam and a black hat SEO technique and it is worth a penalty. So as long as you comment on blogs posts in a natural way, this is a great and easy way to improve our personal branding and blog positioning.
Watch out though. If your SEO technique is only based on commenting on other blogs, but no one is commenting on yours… Start getting worried: Google may figure out your intentions and SEO strategy.
How to comment on blogs to improve SEO
1. Search for blogs in your niche. In my case, my niche is clear: digital, ecommerce and social media blogs. And because I started this SEO technique without any strategy, but just in a natural way to interact with other bloggers, Google hasn’t penalized my site at all. Then I realised how powerful this SEO technique can be. Focus on finding similar blogs to yours and comment only on those posts you can add valuable opinions and information on, by leaving a link to one of your related posts. My recommendation is to start commenting on other blogs to give your personal and professional opinion about an issue you master. Improve your personal branding by helping out or even by asking questions if you have doubts, to make your own blog better. Sometimes you might leave a link, sometimes you won’t need it. Your niche’s colleagues will already know you and visit your blog naturally. That’s the point, not just trick Google to position your blog higher.
2. Search for higher authority blogs. Let’s take a step forward. Once you have been naturally commenting on blogs related to the topics you write about, let’s do it also on those blogs that already have a higher authority for Google. Thinking just in terms of SEO, it is much better to comment on blogs with higher authority and higher position on Google than in blogs that are smaller than yours. So go for those and think big! That external link from the comment to any of your blog posts will boost your SEO.
3. Search for your niche’s lists. In addition to improving your blog SEO by commenting on other blogs, this technique will also give you good reputation among other bloggers within your field. Listing blogs or specific posts to read, Twitter users to follow or experts on certain topics, is a very successful post type bloggers like to write no matter the niche. We all love these sorts of posts and we all know how good they work for readers and how shareable they are. So be sure your strategy of commenting on blogs is also focused on becoming part of these lists.
4. Use commenting as a social network. Never be a spammer on other blogs, but always give your opinion or recognition when a post is good or even mistaken. Comment on blogs with a reason. And as social media is a great source for networking, commenting on blogs can also be a great way to interact and share opinions. For example Disqus can be considered as so – it is also a commenting tool for blogs.
5. Don’t over-do it or Google will know. As simple as it is. Google is a super intelligent engine that can find out your black hat intentions even before you, so be careful and use these techniques in a natural way. Try not to annoy Google.
Now that you know this, don’t you think this is a great chance to start boosting your blog SEO and leave a comment below? Do you normally use this technique as part of your SEO strategy? Does it work for you or has Google penalized your site? Let’s start a conversation about it!
Cristina Hontanilla is a digital journalist and marketer specialized in online communication and content creation for social media. She helps B2B companies and SMEs to gain awareness through attractive and useful content on social media and other media. You can read more on her blog ecommerceymarketing.es and follow her current project on digital-spa.co.uk. Digital Spa helps non-Spanish companies to get the first-in-class bilingual digital freelancers to reach the Hispanic world.
This is the very first Guest Post of our new Allin1Social Guest Blogger Series. We want to start a real conversation about the different aspects of social media marketing and give the voice to new and growing social media bloggers.
The stage is yours! If you would like to write an article and be part of the conversation, just send us a request by using the Guest Blogger form on the right side banner. Read more about our Guest blogging guidelines here. Let’s talk about social media marketing!