Blog

Let's talk about Social Media Marketing

5 Struggles When Managing Multiple Social Media Clients

5 Struggles When Managing Multiple Social Media Clients

  Social media management is messy. When you manage social media for several brands and clients, things get even messier – so many channels, accounts, platforms, posts, image specs and length restrictions to keep in mind. One of the key skills that agencies and social media professionals managing multiple client’s social presence are required to have is time management. Allocating time for each client’s social activities is essential, so each account gets the attention it deserves. However, you also need to be careful when switching from one client to another: each one has a different audience, tone of voice and identity. Getting confused and mixing things up in the process could be extremely dangerous, both for you and for the client. Everyone has their own way to organize their day and mind around the thousands of tasks to do, but here’s a checklist with some useful tips on how to handle the main struggles – assuming you have your strategy & content calendar all figured out already, of course. Main struggles when managing multiple social media clients – and how to handle them like a pro   1. Time-consuming and messy reporting & analytics Most social media agencies are expected to send weekly, monthly and yearly reports to their clients. When reporting, it’s important to break down the data and stats in a way that your clients can understand them easily. One client may prefer beautiful graphs, while another wants clean excels with just numbers. Stats may include clicks, followers, traffic, engagement rate, ROI, etc. But most of all, they should focus on real results and highlight the results that are important to your clients based on what theirs goals and objectives are. Your reports should also highlight growth by comparing current status to a previous period. Reporting for multiple clients that have multiple channels can take up a huge chunk of your time. Using each social media channel’s own reporting is time-consuming, and the reports show very different metrics and look completely different too. That’s why you should invest in a good social media reporting tool that helps by dividing your clients into separate accounts and views, and lets you manage multiple channels on one single dashboard. This way also reporting can be easily automated and done simultaneously for several channels, and sent to your clients for a review in no time. Professional reports look good and can be customized with e.g. your client’s logo & and the desired metrics. This means you don’t need to manually work with Excel and PowerPoint to unify the files you’ll send out to the client. Click, click, download and forward – it doesn’t get much easier than that.   2.Lack of Social Media Policy Do your best to avoid common mistakes  that sometimes happen when brands  work with external partners and social media agencies: slow response time, inaccurate information when replying to questions and comments and inappropriate messaging are just a few of them. Establishing a protocol as to how fast to respond, when you will respond to a message or comment directly and when you should ask for approval first, etc. will help to avoid these blunders. A good social media management platform will have a social media team feature, which allows you to get notifications for comments, assign tasks, add notes and set access levels so that the...

Read more

Best of Social Media Marketing in December 2015

Best of Social Media Marketing in December 2015

Yet another month (and a whole year!) full of social media marketing news and campaigns is over. Here’s a look at the best of December, before switching focus on to 2016.   Social Media Marketing News to Read   Twitter is Testing a Non-chronological Timeline Twitter’s strong point has always been its short updates, always in a reversed chronological order, so that it’s easy for people to read the latest news and messages from the accounts they choose to follow. The platform is, however, now trying out a way to bring the most relevant posts to people’s timelines first. This means moving away from the chronological order, and taking inspiration from Facebook’s “Top Stories” organization style. Some Twitter users seem upset, while others feel that they are finally getting some clarity to the chaos that following several hundreds of accounts can cause to a timeline.  Read the article   Linkedin Completely Renewed its Mobile App To borrow the words of the official announcement: “Our New Linkedin App is here! Making it easier than ever to stay in touch with the people and information you need to be successful”. It’s a pretty bold statement to make, but maybe it’s true? The whole app has been entirely re-built. It should now be easier to start conversations with people (forget having to send an email), navigate between groups and to keep your professional brand updated. We’re sure that LinkedIn hasn’t shown it’s full potential yet, when it comes to marketing opportunities and social selling, so this is an important step forward.  Read the article   Infographic: 2016 Social Media Trends We’ve already talked about the biggest digital marketing trends according to top social media influencers, but as we know, the predictions are as many as are the marketers writing them. Here’s an interesting infographic showing five social media trends for the new year, put together by CJG Digital Marketing. What do you think, who’s nailed the most important trends for 2016?  Read the article   Social Media Campaigns to be Inspired by     5 Brands that Used the Force of Star Wars on Twitter – Different brands  The world seemed to go crazy a few weeks ago, when the new Star Wars Movie premiered. Many brands tried to get their share of the buzz by using the theme in their advertising and communication. Some did well, some not so much. Here’s a great list of five brands that used Twitter to share their Star Wars themed ideas.  See the campaigns   Burger King’s New Burger Doesn’t Fit in One Social Platform –  Buzzman, France Yet another innovative and fun multi-channel campaign from the French agency, Buzzman.  They found a clever way to utilize all Burger King’s social media channels to highlight the big size of the new burger the company launched in France. The burgers are so long, that they just don’t fit in one single social media platform, but the ads take you through all of them to get the full picture. See the campaign   The 30 Most Brilliant Social Media Campaigns of 2015 – Different brands Social Media offers so many opportunities for brands that it might get confusing to choose what to do next. It’s always a good idea to look around for some inspiration and new ideas. Here’s a great overview...

Read more

Can you really schedule Instagram posts?

Can you really schedule Instagram posts?

  The truth about Instagram Marketing? There are a lot of rumors going on about the different features Instagram allows for marketers these days. So how is it, can you really schedule images to be posted at certain times? Can you find out where your followers are from? Can you identify the hashtags that generate the most engagement and virality?   Scheduling on Instagram     The answer is complicated. Yes you can, and no you can’t. The truth is, Instagram limits the use of it’s API (application program interface), even for Facebook Marketing Partners, and these limits include scheduling. This means, that at the moment Instagram doesn’t allow marketers (or even it’s marketing partners) to schedule posts. On top of scheduling posts, any type of automation, including automated following. liking and commenting are not allowed. At the same time, there are tons of third-party apps that offer the possibility to schedule on Instagram. Some, like Schedugram actually let you schedule a post, and they will publish it on your Instagram account at the defined time. This, however, is against Instagram’s API restrictions and by using an app like this, you are actually violating Instagram’s terms of use and risk getting a temporary suspension for your account. Many other tools and apps, like Hootsuite, have found a way to work around these restrictions. They say their tool allows you to “schedule” posts on Instagram, but the truth is more complicated. You can upload your picture, include your caption and hashtags and schedule it to be published on your account, but the picture is not actually published without you manually approving the publishing at the set time. This means that at the time you’ve scheduled the post to be published on Instagram, these apps will send you a notification and a link to go and click on “publish” to have your image published. So you’re not really scheduling, just planning ahead and clicking on publish at the right time. This way you are not violating Instagram’s terms of use and the activity remains legal, although manual. That is also why Allin1Social, being a Facebook Marketing partner with direct access to Instagram API, doesn’t offer Instagram scheduling at the moment. If this feature becomes available on the API in the future, we’ll be among the first to implement it also on our platform. Also post creation & Instagram publishing are not currently available on Allin1Social. In the meanwhile, publishing pictures on Instagram remains manual and “instant”, through Instagram’s own platform, just like Instagram wants it to be.   Instagram analytics and reporting     There’s a simple answer to this: yes, you can get Instagram analytics and performance reports. They’re not available directly from Instagram, but several social media reporting platforms offer detailed stats and data about your Instagram marketing efforts and performance, including Allin1Social. There are no restrictions for reports & analytics data provided by third-party tools & apps, like there is for scheduling. All the reports available follow the Instagram API terms of use and provide clean statistics and insights into the performance and engagement of your Instagram account. There’s a lot of extremely detailed information that you can find out about your Instagram marketing, your followers, engagement rate, filters, hashtags, publishing time and other details, that you can’t even imagine –...

Read more

Top Social Media Marketing Articles in 2015

Top Social Media Marketing Articles in 2015

  It’s been a hectic year for the social media and digital marketing industry – so many new platforms, trends and best practices to learn and talk about. To wrap up an interesting year of  social media news, we took a look back to see which were the most read posts of our social media marketing blog in 2015.   Top 10 Social Media Marketing Articles in 2015:   1. Top Tips for Beating the Facebook Algorithm Anyone managing a Facebook Page for a Business must have noticed the huge drop in organic reach on Facebook this year, and not just once actually. It’s a known fact that Facebook is trying to push marketers into promoting posts with Facebook ads, but luckily there are also some free ways to beat the Facebook Algorithm and organically grow your posts’ reach.   2. Best Practices for Successful Instagram Marketing Brands are taking over Instagram – more than ever now that also sponsored posts are available on the platform. It’s still not too late to establish a brand presence in the image sharing community, or to optimize your strategy by following our 8 best practices for successful Instagram marketing.   3. Social Media Marketing Trends in 2016 We interviewed some of the top social media influencers out there to find out what they think are the biggest digital marketing trends to look out for in 2016. Guess what they said? Well, video and live streaming are going to sky rocket into new marketing spheres next year, but some more traditional marketing methods are also resisting.     4. Why is it so Important to Know about Your Competitor’s Social Media Strategy Monitoring your competition and industry’s top players is an excellent way to get tips for improving your marketing strategy, for discovering best practices and also some mistakes to avoid. Surprisingly many brands aren’t taking advantage of this technique and are missing out on some valuable insights.   5. Facebook is Decreasing Organic Posts’ Reach Again It happened once, twice and once more in 2015. The reach of Facebook Business Page’s organic posts just kept going down in 2015. This time around they let us know in advance, but after that there was no official announcement. Marketer’s just needed to accept the reality and find ways to maximize their organic reach, while promoting posts with Facebook ads.   6. Infographic: Facebook Page Image Dimensions 2015 There are still too many Brand Facebook Page’s out there with blurry profile and banner images. The right image specs do seem to change pretty often, but that’s why we made this infographic: so that you can easily check the right size of any visual you want to upload on your Facebook Page. Save it in your bookmarks!   7. Secret Routines of a Successful Social Media Manager Social media marketing is hectic, continuous multi-tasking. How does an experienced social media manager actually organize his/her day? We wrote down 11 secret routines any successful social media marketer should implement in their daily schedule in order to make the most out of the limited time they have in their hands.     8. Essential Steps for a Winning Holiday Marketing Strategy The holiday season is here , and so are the biggest marketing campaigns of the year. It’s no...

Read more

Best of Social Media Marketing in November 2015

Best of Social Media Marketing in November 2015

The holiday season is upon us, which is both wonderful and stressful. We’re excited and frustrated, while we search the web for gift ideas, holiday recipes and decoration inspiration – even at the office some times. There just don’t seem to be enough hours in the day to get it all done, especially if you’re a social media manager. Holiday campaigns to launch, end-of-the year reporting to do, marketing strategy 2016 to plan, new trends to look out for… the list is never-ending! That’s why our team has, once more, scouted the Internet and gathered the most interesting social media news of November together, so that you can save precious time and read a bunch of industry articles at one glance. To make things even easier, you can Sign Up for our Allin1Social Monthly newsletter through the form on the side bar, and receive the latest updates of the social media industry directly to your inbox, once a month. Or you can just read our monthly round-up of the most inspiring articles and campaigns here, on our blog. Here you go – Allin1Social’s Social Media Marketing picks for November 2015:   Social Media Marketing News to Read   Pinterest launched a new visual search option  You see a beautiful image of a living room of your dreams and in the corner there’s a lamp that you’ve always wanted. What brand is that lamp? You need to know to be able to buy it, but instead of product information, there’s just a Mark Twain quote in the subtitle. What to do? No worries. Pinterest has launched a ground breaking new feature, where you can choose an item in any of the images, and look for it among other Pinterest pictures. Just tap on Search an isolate an area of the image, to look for other similar Pins. “Crazy fun!”, as Pinterest describes this new feature. Read the article   Black Friday 2015 ranked the most Social one yet Even before the end of the Black Friday weekend, this year’s campaigns had already broken several seasonal social media records. Thanksgiving, Black Friday and Cyber Monday sales have spread from to Europe, and even though Thanksgiving is not widely celebrated outside the US, the special eCommerce sales are now a common practice, and very popular, everywhere in the world. Some brands, however, prefer to use the day as an opportunity to close down and promote hashtags to celebrate time off and family values. Whatever the strategy, Black Friday has become a strategic day both for branding and sales. Read the article   Twitter removed its Share Count Button Have you noticed a drop in your website traffic from social media? That might be due to Twitter’s removal of the Share Count button. The number of times an article has been shared on Twitter has been a great “social proof” and a demonstration of the popularity of an blog post, no matter how inaccurate the data might have been (Twitter itself told that one of the reasons for the removal was inaccuracy of the data). Reading an article that has been shared over a thousand times, compared to one that has gotten only a few shares, sets your mind into thinking there’s something great in the article, something that’s worth sharing. So, now people, brands and publishers are trying...

Read more

Want to know more?

Contact us