Let's talk about Social Media Marketing

Secret Routines of a Successful Social Media Manager


Follow these 12 routines to effectively manage your social media every day


Businesses are spending more and more time and money on their social marketing activities – and as cliché as it sounds, time is money.

The responsibilities of social media managers are expanding with every new social media channel and activity that comes along. The daily tasks range from complex ones like researching for new topics, creating content and checking statistics for reporting, to easy ones like publishing posts and replying to questions and comments.

Besides, how much time you spend on social media depends on whether you’re doing it full time or part-time.  But whatever your role might be, the goal is to minimize the time spent and to maximize your outcomes, by doing more of what is more important and spending less time on the things that can be automated.

To keep up with your workload and to efficiently keep all your different social media channels up-to-date, your daily routine should include some or all of these tasks to guarantee effective social media management.


1.     Identify Your MITs


Your MITs – Most Important Tasks – are tasks that, if you focus on them, will bring you the most outcomes. You should figure out which specific tasks and which social platforms are working well for you, and focus your biggest efforts on them. One way to do this is to look at your social media statistics and Google Analytics to identify what type of posts and which channels are bringing you the most traffic, best engagement and most qualified leads. These are the channels and activities you should put most effort in also in the future to increase your ROI.

Which brings us onto the next point…


2.     ‘Eat that Frog’ First


Being able to focus on your MITs will lead to a more productive daily routine and a less busy working schedule. And tackling those tasks the first thing in the morning, or as time management experts put it, ‘eating the frog’ first, will boost your productivity even further.

Did you know that the inspiration for the ‘eat that frog’ mantra is a quote by Mark Twain, “Eat a live frog every morning, and nothing worse will happen to you the rest of the day.”


3.     Stay Up-to-date


No other industry than social media is changing daily – there’s always a new trend, a best practice or a tool to learn about. To avoid spending hours of your day reading articles, news and browsing through blogs, subscribe to a few good industry newsletters and have all the most important news delivered directly to your inbox. Start from our list of  Top 10 Social Media Blogs Allin1Social recommends to follow daily.


4.     Optimize your Posts


To make your social media marketing more impactful, you have to make the posts you publish each day count. And for that, it’s important to know to tell your story, or craft your messages in a way to increase your engagement and reach.

Social media experts swear that including visual content in your posts boosts engagement. You can also run contents, or offer giveaways to engage even more people. Keeping your goal in mind and adding personalized content to the mix are other keys to increase engagement and make your social initiatives more effective.

Also, don’t forget to check your stats. When you learn what types of posts have been performing well in the past and on which channel, you can focus on them also in the future and increase your engagement even further. Link posts for Facebook and Image posts for Twitter? Ok, let’s include that in the content plan!


5.     Plan and Schedule


Once you know how to craft your social media messages, planning ahead is essential. To do this, you need to know:

  • How often and at what time of the week and day you want to post on each of your social channels
  • What type of content you plan to publish: Images, videos, photos, links, infographics, etc.
  • In which proportions you intend to publish which type of content, whether that’s your own content, curated content, contests, offers, etc.

To make this possible, keep up with your social media performance statistics and reports to know what works and what needs to be improved. In addition to that, by becoming aware of what time of the day your followers are most active, you can use a social media tool to schedule your content to be always posted at the right time of the day.

Usually, social media managers’ planning goes a week, a month or even more ahead of time. This allows you to align your social media marketing with upcoming events, product launches, or other big happenings in your business or organization. When the main content is scheduled well ahead of time, it also frees you to focus on more urgent tasks like replying to comments on a daily basis.


6.     Reach Out to New Followers


Actively searching for and interacting with new people helps you grow your community. By searching for discussions about your topic, industry or competitors on different platforms, you can join the conversation. All this helps you nurture relationships, build connections and establish your brand as an influencer and thought leader of your industry. Establish a goal of following 5 new pages or profiles a day on each of your social media channels, and liking or commenting on 5 posts or articles every time – it’s a small effort for you, but will make a huge difference in your community growth.

In addition to that, for example on Twitter, you can use the search feature to find lists of people relevant to your industry that you can connect with by following them or interacting with them.


7.     Engage and Interact


On top of reaching out to new people, a period of time during some part of your daily social media routine should be dedicated to interacting with your followers.

Responding to your fans on your own social pages makes it easier for you to infuse your personality into your social media presence.

By answering questions, sharing followers’ content, following back, liking, commenting, etc. you’ll also increase interactions, network and build relationships with your followers, which in turn helps you humanize the brand and show that you care about your community, instead of just pushing promotions and using social media as a one-way sales channel.


8.     Measure Your Results


As already mentioned in various points, another thing you must include in your daily social media routine is checking your stats and comparing them to your goals.

This may include using UTM parameters in your link URLs to track clicks, checking your analytics in your social accounts, setting up unique landing pages, or using Google Analytics to track referral traffic, landing page traffic, conversions and so on.

But first of all, you should use a social media platform to get detailed performance statistics for all your social media channels easily and accurately. Getting your performance analytics separately for each channels could end up taking most of your day. With a social media management tool it’s quick and easy, because all your channels and reports are just a few clicks away, all in one platform.

You can measure the effectiveness of your social media endeavors by looking at metrics such as:

  • Leads and conversion rate
  • ROI (Return on Investment)
  • Traffic
  • Engagement (shares, likes, comments, +1’s, retweets, etc.)
  • Number of followers

Apart from pure numbers, also look for the more intangible performance. What type of content creates the most engagement? Do you have potential influencers among your followers that you could contact and hire as brand ambassadors? What day of the week or time of the day is best for publishing? Use all these insights to improve your strategy in the future.


9.     Monitor Your Brand


Monitoring mentions of your brand including your brand name, website, products, social profiles, hashtags, or anything related to your business, is a key social media activity. Pure knowledge is power, but you can also act upon your findings  or respond appropriately by joining the conversation.

Automating the task by using Google Alerts or other social monitoring tools is an efficient way to see who is mentioning you on different social media platforms.

This should be a part of your daily routine because not only is it a way for reputation management by letting you listen to both negative and positive sentiment about your brand. But it also allows you not to miss any opportunities to connect and communicate with those that are already talking about your brand outside your own channels.


10.    Keep an Eye on Your Competitors


With competitor analysis, you can get insights into your competitors’ social media strategies: what’s working, or not working for them, and what are they doing differently from you. That will help you learn from them and get new ideas to incorporate into your own strategy.

If you take a peek at your competitors’ social channels, or better yet, run some competitor analyses for their channels, you’ll be able to see what they’re doing and when.

To avoid spending too much time on this task, use keyword monitoring & competition benchmark reports to automate the task. You’ll be surprised how easily you can reveal your competitors’ strategy, best content and untapped opportunities for you to take advantage of.


11.    Quench Your Thirst


Now you may be thinking this should be a bonus tip. But drinking water (besides all its benefits) has an impact on your level of productivity.

A study by the University of East London shows that drinking a glass of water can make your brain 14% faster. So, next time you get to the office, make sure you grab a glass of water on your desk. Whenever you feel like you’re having a hard time staying concentrated, drink a glass of water, roll your shoulders and start again.


12.    Unplug


No, don’t quit what you’re doing and go on a week-long vacation. But take a 10-minute break every 50 minutes of work. On top of that, relax and celebrate your accomplishment after finishing a task. This will also have an indirect effect on your work. After a short break, it’s easier for you to focus on a task and finish it on time.


Depending on your goals, some of these tasks might be more important to you than the others. But to handle all social media management tasks effectively, you should go through this list daily. It will quickly become a routine you don’t need to put effort in anymore.

By planning ahead, figuring out your key activities and automating some tasks, you can get the most out of your daily social media routine and increase your productivity at work.

Have you tried any of these tasks? Which tasks have you found to be the most important to you?

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