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Top Social Media Articles in 2015


It’s been a hectic year for the social media and digital marketing industry – so many new platforms, trends and best practices to learn and talk about. To wrap up an interesting year of  social media news, we took a look back to see which were the most read posts of our social media marketing blog in 2015.


Top 10 Social Media Marketing Articles in 2015:


1. Top Tips for Beating the Facebook Algorithm

Anyone managing a Facebook Page for a Business must have noticed the huge drop in organic reach on Facebook this year, and not just once actually. It’s a known fact that Facebook is trying to push marketers into promoting posts with Facebook ads, but luckily there are also some free ways to beat the Facebook Algorithm and organically grow your posts’ reach.


2. Best Practices for Successful Instagram Marketing

Brands are taking over Instagram – more than ever now that also sponsored posts are available on the platform. It’s still not too late to establish a brand presence in the image sharing community, or to optimize your strategy by following our 8 best practices for successful Instagram marketing.


3. Social Media Marketing Trends in 2016

We interviewed some of the top social media influencers out there to find out what they think are the biggest digital marketing trends to look out for in 2016. Guess what they said? Well, video and live streaming are going to sky rocket into new marketing spheres next year, but some more traditional marketing methods are also resisting.


2016 Social Media Marketing Trends


4. Why is it so Important to Know about Your Competitor’s Social Media Strategy

Monitoring your competition and industry’s top players is an excellent way to get tips for improving your marketing strategy, for discovering best practices and also some mistakes to avoid. Surprisingly many brands aren’t taking advantage of this technique and are missing out on some valuable insights.


5. Facebook is Decreasing Organic Posts’ Reach Again

It happened once, twice and once more in 2015. The reach of Facebook Business Page’s organic posts just kept going down in 2015. This time around they let us know in advance, but after that there was no official announcement. Marketer’s just needed to accept the reality and find ways to maximize their organic reach, while promoting posts with Facebook ads.


6. Infographic: Facebook Page Image Dimensions 2015

There are still too many Brand Facebook Page’s out there with blurry profile and banner images. The right image specs do seem to change pretty often, but that’s why we made this infographic: so that you can easily check the right size of any visual you want to upload on your Facebook Page. Save it in your bookmarks!


7. Secret Routines of a Successful Social Media Manager

Social media marketing is hectic, continuous multi-tasking. How does an experienced social media manager actually organize his/her day? We wrote down 11 secret routines any successful social media marketer should implement in their daily schedule in order to make the most out of the limited time they have in their hands.


Secret Routines of a Successful Social Media Manager


8. Essential Steps for a Winning Holiday Marketing Strategy

The holiday season is here , and so are the biggest marketing campaigns of the year. It’s no wonder that our post about the essential steps to take to establish a winning holiday marketing strategy quickly became one of the top articles of the year – and no worries, there’s still time to use some of the tips for the next holidays.


9. Top 10 Social Media Blogs to Follow on a Daily Basis

One of the best ways to stay up-to-date is to follow industry blogs, like you’re doing right now. We have some favorites when it comes to reading about social media and digital marketing news and best practices. The top 10 social media blogs to follow, if not daily, at least weekly, are listed in this article.


10. Infographic: Social Media Image Sizes Cheat Sheet in 2015

Lat but not the least, our  mother of all infographics with correct image specs for all the most common social media channels out there: Facebook, Twitter, Instagram, Pinterest, YouTube and Google+. With this one always a click away, blurry images should be a thing in the past.


What’s your opinion? Is there another article you’d like to point out as your favorite from 2015?

Is there something completely different you would like to read in 2016? Join the conversation – we’re all ears!


Read also

Best of Social Media Marketing in February 2016

  It’s a good thing we had one extra day this February, because a lot happened in the social media circles. Some of the biggest marketing events of the year took place (Super Bowl, the Oscars!) and there were many important new features introduced to our daily social media platforms (Facebook reactions to start with one!). Here’s a selection of the best social media news & campaigns in February 2016:   Social Media Marketing News to Read   What Marketers Need to Know about Facebook Reactions Facebook Reactions are here, and while it’s great to be able to love or be angry about a post on your Newsfeed, there’s more to these emotions when it comes to social media marketing. Here’s a great overview of what marketers should take into account with these new engagement metrics.   Read the article   Instagram Finally Enabled Multiple Account Management Switching between different Instagram accounts is finally easier and the life of any social media manager handling Instagram content just got a lot more simple. Read more about this important product update on Instagram’s official announcement.  Read the article   Snapchat Lets Brands Design Custom Geofilters Yet another great marketing opportunity on Snapchat. Now anyone can pay to create and distribute their own custom geofilters on in a specific area for a defined period of time.  Read the article     Social Media Campaigns to be Inspired by     9 Brands that Successfully Used Snapchat during Super Bowl The competition for branded advertising space, paid or earned, is crazy during one of the biggest sporting events of the year. Gatorade, Amazon, Taco Bell...

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Competitive Benchmarking on Social Media

  What can you learn from your competitor’s social media strategy?   It’s a fact – everyone is scared of their competitors. Whether you voice it out or not, it happens to all of us, especially when it comes to business. You always want to do better than your competitors – better sales, better customer service, better quality products, services and better marketing. Even if you’re not scared, your competitors and other industry top leaders are a huge asset, and many brands & agencies are not taking advantage of the example some competitors set. When you’re thinking of ways to do better, to optimize your social media strategy, to impress your clients or to finally create that one post that goes viral, there’s no need to reinvent the wheel. Someone is already doing better than you, so go ahead: be bold and spy a little – there are endless opportunities out there, ready to be discovered. This is why competitive benchmarking, or monitoring your direct competitors to set up goals and guidelines for your performance and growth, is an important aspect of any business, especially when it comes to social media. You have direct access to all public social media profiles & pages. And with the right tools, you can even analyse those pages and get some extremely useful insights from them. Monitoring and analysing your competitors’ social media can be taxing and time-consuming if you don’t know the right resources. There are many social media analysis tools out there that can help you with such research so that you don’t waste too much time and effort evaluating everything manually yourself. So, instead of...

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Best of Social Media Marketing in January 2016

  Here’s a thought for February:  Let’s look up from our laptops and screens, and try to find inspiration from our colleagues’ and industry leaders’ expertise. We don’t always need to try to do better than others. Instead, we can use their example in what we do. Imitation is the sincerest form of flattery, after all. With that in mind, here’s a selection of social media news & campaigns we found inspiring in January:   Social Media Marketing News to Read     6 Ways Longer Tweets Could Give Branded Messages More Character The community of tweeters couldn’t believe their eyes when Twitter first announced it was probably going to test tweets exceeding the normal 140-character limit – and not just little, but up to 10.000 characters! While most people were plain angry and frustrated, online marketers worldwide started fantasizing about the endless opportunities this change would mean to their social media presence and strategy. Read the article   Hype or Not, Peach hit the Top 10 Social Networking App List fast You’ve probably heard about the new Social Networking App Peach by now. Many say it’s just another flop and nothing will beat the current big players like WhatsApp and Messenger, but maybe this time will be different. It didn’t take long for Peach to hit Apple’s App Store’s top 10 in the most downloaded free social networking apps. Read the article   Infographic: Instagram Marketing Strategy for 2016 So many brands are on Instagram and that’s extremely positive. But such a little part of these brands actually has a strategy for their presence, let alone are they measuring their performance....

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