How to increase your organic News Feed reach
We’ve all noticed the decrease in the reach of our organic Facebook posts, and read about the changes made to the Facebook Algorithm that are causing this development. (Our last post about the latest changes can be found here and Facebook’s official article about the changes in News Feed here)
Luckily, there are many things you can easily do to try to beat the algorithm, or, at least to make your page rank higher for the Newsfeed algorithm, Edgerank – thus making your organic reach grow.
Here’s what you can do to maximize the reach when creating a new Facebook post:
1) Engage with your fans and followers
Build and maintain relationships with your active fans and followers. Start conversations and reply to all the comments you get. All the comments, likes and shareswork in your favor. Active fans and engagement show Facebook that you are not only pushing promotional content, but the communication on your page works both ways – and your Affinity Score needed for a better rank will increase.
2) Pay attention to timing
Make sure you are not posting too frequently, but at the same time, you need to post often enough to always have new original content on your page. Don’t overwhelm your audience, but don’t let them forget about you either – find the right balance, and you will notice the difference in your increased reach.
3) Stay on top of trends
The Facebook Algorithm rewards posts that talk about trending topics, so don’t plan and schedule all your content weeks in advance, but remember to include some content regarding current topics in the mix.
4) Share external content
Links to other brands’ and industry influencers’ pages, articles, blog posts, infographics or websites, show Facebook that your page is not just posting about itself, but it’s following the relevant industry network and shares influential pages’ content. One relevant link can increase the quality of your posts and the organic reach – more easily than you think. There’s also a good chance that by linking to another page, that page might later on return the favor.
5) Don’t over-sell
As already stated in our previous post about the latest Facebook Algorithm change, all overly-promotional organic posts will have a smaller reach. Avoid typical sales CTA’s, such as “buy now” or “limited time only”. Instead, post about relevant topics, trends, styles and tips. If the reader is interested, he will continue to your website anyway.
6) Include hashtags also on Facebook
Hastags are not just for Twitter and Instagram. With the new Facebook “Search” option, people can find your post when they are looking for a specific hashtag or topic, even if they’re not following your page yet. You might be surprised about how many “external” readers your posts can gain with the power of a simple # -sign. But remember, don’t exaggerate or you fall back to the “overly-promotional” category and end up decreasing your reach after all.
7) Boost your posts
This cannot be said too many times. From now on, post boosting and Facebook Advertising will be a necessary addition to anyone who is serious about their Facebook Page.
You can choose whether to target your ads only to your current fans (and thus increase your “organic” reach) or, if you want, to include similar people through look-a-like audiences or interest targeting. You could also create a Custom Audience of your website visitors and find them on Facebook.
You can get started easily with Allin1Social’s Boost option. It automatically tells you, which are your best performing posts – the obvious choices for your first ads. Try it out, it’s a simple feature, and you can easily pick the post to boost and the audience to target.
With Allin1Social you can also plan, create and schedule your posts, monitor the performance of your social media channels and follow what your competitors and industry influencers are doing, to stay on top of the trends and ensure your organic reach stays as high as possible.
If you aren’t using Allin1Social yet, you can easily register here.
To sum it all up, making sure Facebook ranks your posts high for a good reach, just keep your content relevant and interesting, and try to trigger engagement and interactions. Sounds simple, doesn’t it?