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Keeping an eye on what your competitors are doing in their social media strategy is extremely important, especially if you share the same target audience. Here are the main reasons why you should always be up-to-date about your competitors’ social media strategy and activities:

  1. GET INSPIRED. If you’re struggling to create a successful social media strategy or to produce engaging content, the best place to look for help and ideas is on your dear rivals channels. Your competitors have most probably done the hard work and figured out a good action plan,  so all you need to do is analyze it and implement  the parts that you feel would work the best for your company – with your own creative touch, of course.

  1. WHAT TO DO. Your competitor’s social media behavior is a great reference when it comes to deciding how often you should be posting on different social media channels, and which types of updates to post.  Compare their posting frequency on Facebook and Twitter, and see which types of content have been the most successful ones – most probably the same guidelines work for you too.

  1. WHAT NOT TO DO. On the other hand, competitor analysis might also reveal what NOT to do on social media. See what kind of posts aren’t performing well, and try not to make the same mistakes.

  1. SPOT OPPORTUNITIES AND THREATS. Your competitor’s customers’ opinions can give you hints about development opportunities or hidden threats. If someone is complaining about an issue, you can do your best to improve your own performance in order to avoid the same issue, and to improve your customer experience. In the same way, if your competitor is doing something innovative and successful, you can be the first one to implement a similar, and an even better, strategy – just remember not to copy, but always add your own unique touch.

 

Analyzing your competition actually means analyzing your own brand, and learning about your best competitive advantages, as well as opportunities for improvement.

After an initial, comprehensive analysis, it is important to keep monitoring your competition on a regular basis. Monitoring all the different platforms of your competitors can be time-consuming and confusing, so the Comparison Tool on Allin1Social can really come handy for a clear, structured report of your chosen competitors’ activities.

With Allin1Social, you can instantly export visually rich social media dashboards in PDF or excel – ready for sharing with your boss, colleagues and clients.

Want to know more? Take a look at our competitors monitoring features – click here.

 

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Best of Social Media Marketing in February 2016

  It’s a good thing we had one extra day this February, because a lot happened in the social media circles. Some of the biggest marketing events of the year took place (Super Bowl, the Oscars!) and there were many important new features introduced to our daily social media platforms (Facebook reactions to start with one!). Here’s a selection of the best social media news & campaigns in February 2016:   Social Media Marketing News to Read   What Marketers Need to Know about Facebook Reactions Facebook Reactions are here, and while it’s great to be able to love or be angry about a post on your Newsfeed, there’s more to these emotions when it comes to social media marketing. Here’s a great overview of what marketers should take into account with these new engagement metrics.   Read the article   Instagram Finally Enabled Multiple Account Management Switching between different Instagram accounts is finally easier and the life of any social media manager handling Instagram content just got a lot more simple. Read more about this important product update on Instagram’s official announcement.  Read the article   Snapchat Lets Brands Design Custom Geofilters Yet another great marketing opportunity on Snapchat. Now anyone can pay to create and distribute their own custom geofilters on in a specific area for a defined period of time.  Read the article     Social Media Campaigns to be Inspired by     9 Brands that Successfully Used Snapchat during Super Bowl The competition for branded advertising space, paid or earned, is crazy during one of the biggest sporting events of the year. Gatorade, Amazon, Taco Bell...

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Competitive Benchmarking on Social Media

  What can you learn from your competitor’s social media strategy?   It’s a fact – everyone is scared of their competitors. Whether you voice it out or not, it happens to all of us, especially when it comes to business. You always want to do better than your competitors – better sales, better customer service, better quality products, services and better marketing. Even if you’re not scared, your competitors and other industry top leaders are a huge asset, and many brands & agencies are not taking advantage of the example some competitors set. When you’re thinking of ways to do better, to optimize your social media strategy, to impress your clients or to finally create that one post that goes viral, there’s no need to reinvent the wheel. Someone is already doing better than you, so go ahead: be bold and spy a little – there are endless opportunities out there, ready to be discovered. This is why competitive benchmarking, or monitoring your direct competitors to set up goals and guidelines for your performance and growth, is an important aspect of any business, especially when it comes to social media. You have direct access to all public social media profiles & pages. And with the right tools, you can even analyse those pages and get some extremely useful insights from them. Monitoring and analysing your competitors’ social media can be taxing and time-consuming if you don’t know the right resources. There are many social media analysis tools out there that can help you with such research so that you don’t waste too much time and effort evaluating everything manually yourself. So, instead of...

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Best of Social Media Marketing in January 2016

  Here’s a thought for February:  Let’s look up from our laptops and screens, and try to find inspiration from our colleagues’ and industry leaders’ expertise. We don’t always need to try to do better than others. Instead, we can use their example in what we do. Imitation is the sincerest form of flattery, after all. With that in mind, here’s a selection of social media news & campaigns we found inspiring in January:   Social Media Marketing News to Read     6 Ways Longer Tweets Could Give Branded Messages More Character The community of tweeters couldn’t believe their eyes when Twitter first announced it was probably going to test tweets exceeding the normal 140-character limit – and not just little, but up to 10.000 characters! While most people were plain angry and frustrated, online marketers worldwide started fantasizing about the endless opportunities this change would mean to their social media presence and strategy. Read the article   Hype or Not, Peach hit the Top 10 Social Networking App List fast You’ve probably heard about the new Social Networking App Peach by now. Many say it’s just another flop and nothing will beat the current big players like WhatsApp and Messenger, but maybe this time will be different. It didn’t take long for Peach to hit Apple’s App Store’s top 10 in the most downloaded free social networking apps. Read the article   Infographic: Instagram Marketing Strategy for 2016 So many brands are on Instagram and that’s extremely positive. But such a little part of these brands actually has a strategy for their presence, let alone are they measuring their performance....

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