The global event of Expo Milan 2015 is heating up … and competition has started! All participating countries are showing their best at the event, but are also competing on social media with an increasing number of posts every day.
To find out which are the winning Expo pavilions on Facebook, we used our social media management platform that gives access to detailed reporting and Analytics. We collected interesting and useful information on the top performing pavilions in terms of community, engagement and growth. In this infographic, you can see the social media winners of June 2015.
You can generate similar reports and use Analytics by connecting your social media accounts to Allin1Social platform!
Click here to sign up for free: http://www.allin1social.com/registration/
Download the full size PDF here.
We’ve all been there. When you finally find the time to update your Twitter banner or the Google+ profile picture, after uploading your carefully chosen images they come out all blurry or crooked.
The specs for the different channels keep changing constantly and it’s almost impossible to find all the relevant information in one place.
Allin1Social did the work for you and created the Ultimate Social Media Image Sizes Cheat Sheet for 2015. You can find all the most important image sizes for Facebook, Twitter, Instagram, Google+, LinkedIn, Youtube and Pinterest in one, simple infographic.
You can view the full size Infographic by clicking the image, or download the PDF version here.
Now let’s keep our social media channels and images updated!
How do you manage your social media channels?
With Allin1Social you can publish and schedule posts, and get detailed analytics and presentation-ready reports about your social media performance. Start using the tool for free today.
How does this affect company pages?
Just a few months after the last edits, Facebook announced this week that it made changes to its Newsfeed Algorithm – again.
The latest change doesn’t bring dramatic changes in terms of organic reach, but from now on all posts posted by friends will appear higher in the News Feed, while company posts will appear lower.
What does this mean for companies and marketers?
The truth is Facebook is trying to make the scrolling experience as pleasant as possible for normal users. So, company pages need to accept their posts will appear on a lower position in the News Feed. At the same time friends’ posts like videos, photos, status updates and links will appear higher.
The new change also affects the kind of posts you’ll see from your friends. The visibility of stories of friends liking or commenting on a post will decrease (like the example post in the above image). And on less crowded News Feeds, it’s possible to see more content from the same source even in succession.
Will this affect your page?
According to Facebook: “The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity. In some cases, post reach and referral traffic could potentially decline. Overall, pages should continue to post things that people find meaningful.”
We recommend all companies to keep an eye on the reach of their posts and, if they are not doing so yet, to start implementing the Facebook Best Practices if they notice a decrease in the post performance.
What can you do to maximize your page’s rank for the New Algorithm?
1) Post frequently
2) Share links, photos, and a variety of content
3) Upload videos to Facebook with a call to action
4) Create content with social context in mind
5) Tag other pages in your Facebook posts
6) Host a Q&A
7) Build around your stars – whether TV talent or writers or public figures
8) Use Trending to find popular topics on Facebook and post about them
9) Embed Facebook or Instagram posts in your website
10) Add the Like and Share buttons to your website and mobile apps
11) Add Open Graph and App Links tags
12) Add Facebook Comments to your website
Don’t forget to read our article about the Top Tips for Beating the Facebook Algorithm.
A Facebook Page Like “Clean-Up”
If you are managing a Facebook Page, don’t panic if you notice a significant drop in your page likes in the next few weeks.
Facebook announced that it will be “making Page likes more meaningful” by updating the way Page likes are counted, and by removing “memorialized and voluntarily deactivated accounts” from the Pages’ like counts. If later on a deactivated account is reactivated, that account will be automatically re-added to a Page’s like count.
To put it shortly, this means that all the Page likes that come from accounts that have been inactive for a long time will be removed, whether these are real accounts or so-called “fake fans”.
Although a drop in the number of Page likes may seem negative, this is really a positive thing, as the inactive likes were not following your page’s posts anyway.
Benefits of the cleanup according to Facebook:
- Business results: By removing the inactive accounts from your Page likes, you will get more updated insights of your audience and it’s easier for businesses to find new fans and similar people through more accurate lookalike audiences.
- Consistency: Facebook has already filters out likes and comments generated by deactivated or memorialized accounts from individual page posts, so this update keeps data consistent
So although the drop in the number of likes might be small or a significant one, do not worry. Quality wins over quantity, and having a more active audience means that your posts will be seen by the people who are the most important to your business and your engagement rate might end up going up!
The roll-out of the clean-up will begin in the 12th of March, and might take a few weeks to complete.
Read more about the cleanup here:
Allin1Social is happy to announce that 77Agency , together with Allin1Social and Social Ads Tool have been awarded the specialties in Ad Technology and Community Management in the new Facebook Marketing Partner program.
Allin1Social has been collaborating with Facebook® since 2009, and was one of the original 13 Strategic Preferred Marketing Developers (SPMD) of Facebook until the launch of the new Facebook Marketing Partner program now, in 2015.
The new structure of the Facebook Marketing Partner Program is a positive evolution of the partner community, especially for marketers looking for a partner, as the search will now be easier and more targeted, matching the most suitable partners based on their industry verticals and goals. After 6 years of working with the Facebook API, we are proud to be badged Facebook Marketing Partners with Ad Technology and Community Management specialties.
Moreover, our industry expertise has been recognized across several verticals, including eCommerce, Travel, Consumer Packaged Goods and Professional Services.
Will this change anything for you?
No, Allin1Social keeps on the good work in the future, just as it has in done in the past.
We’ve been working hard for the past years to keep up with the continuously evolving social media technology development, and are happy to say that Allin1Social is working with some of the top brands and digital agencies around the world. Customizing our platform’s features to match our users’ needs has been one of our goals, as well as driving performance and maximizing ROI.
Allin1Social, previously one of the 13 Strategic Preferred Marketing Developers (sPMD) of Facebook, now continues its mission of optimizing social media content management and analytics, and developing premium technologies for marketers, as part of the Facebook Marketing Partner program.
If you are not using our premium technology yet, take a look at our profile on the Facebook Marketing Partner Directory and sign up and start managing your social media channels through our platform!
Facebook® is a registered trademark of Facebook, Inc.
How to increase your organic News Feed reach
We’ve all noticed the decrease in the reach of our organic Facebook posts, and read about the changes made to the Facebook Algorithm that are causing this development. (Our last post about the latest changes can be found here and Facebook’s official article about the changes in News Feed here)
Luckily, there are many things you can easily do to try to beat the algorithm, or, at least to make your page rank higher for the Newsfeed algorithm, Edgerank – thus making your organic reach grow.
Here’s what you can do to maximize the reach when creating a new Facebook post:
1) Engage with your fans and followers
Build and maintain relationships with your active fans and followers. Start conversations and reply to all the comments you get. All the comments, likes and shareswork in your favor. Active fans and engagement show Facebook that you are not only pushing promotional content, but the communication on your page works both ways – and your Affinity Score needed for a better rank will increase.
2) Pay attention to timing
Make sure you are not posting too frequently, but at the same time, you need to post often enough to always have new original content on your page. Don’t overwhelm your audience, but don’t let them forget about you either – find the right balance, and you will notice the difference in your increased reach.
3) Stay on top of trends
The Facebook Algorithm rewards posts that talk about trending topics, so don’t plan and schedule all your content weeks in advance, but remember to include some content regarding current topics in the mix.
4) Share external content
Links to other brands’ and industry influencers’ pages, articles, blog posts, infographics or websites, show Facebook that your page is not just posting about itself, but it’s following the relevant industry network and shares influential pages’ content. One relevant link can increase the quality of your posts and the organic reach – more easily than you think. There’s also a good chance that by linking to another page, that page might later on return the favor.
5) Don’t over-sell
As already stated in our previous post about the latest Facebook Algorithm change, all overly-promotional organic posts will have a smaller reach. Avoid typical sales CTA’s, such as “buy now” or “limited time only”. Instead, post about relevant topics, trends, styles and tips. If the reader is interested, he will continue to your website anyway.
6) Include hashtags also on Facebook
Hastags are not just for Twitter and Instagram. With the new Facebook “Search” option, people can find your post when they are looking for a specific hashtag or topic, even if they’re not following your page yet. You might be surprised about how many “external” readers your posts can gain with the power of a simple # -sign. But remember, don’t exaggerate or you fall back to the “overly-promotional” category and end up decreasing your reach after all.
7) Boost your posts
This cannot be said too many times. From now on, post boosting and Facebook Advertising will be a necessary addition to anyone who is serious about their Facebook Page.
You can choose whether to target your ads only to your current fans (and thus increase your “organic” reach) or, if you want, to include similar people through look-a-like audiences or interest targeting. You could also create a Custom Audience of your website visitors and find them on Facebook.
You can get started easily with Allin1Social’s Boost option. It automatically tells you, which are your best performing posts – the obvious choices for your first ads. Try it out, it’s a simple feature, and you can easily pick the post to boost and the audience to target.
With Allin1Social you can also plan, create and schedule your posts, monitor the performance of your social media channels and follow what your competitors and industry influencers are doing, to stay on top of the trends and ensure your organic reach stays as high as possible.
If you aren’t using Allin1Social yet, you can easily register here.
To sum it all up, making sure Facebook ranks your posts high for a good reach, just keep your content relevant and interesting, and try to trigger engagement and interactions. Sounds simple, doesn’t it?
Images are the most important element of your posts.
It can be complicated to keep up with the continuously changing image dimension requirements of Facebook. Save this infographic to your bookmarks, or print it out, and you can be sure that your pics will never be blurry or cut again.
Here are all the Facebook Page Image Dimensions, updated in January 2015 by Allin1social.
Download the infographic in PDF here:
Start using our Social Media Management Platform for free: it’s easy, just sign up using one of your social media accounts!
The way to maximize the reach and use of your company’s social media content is to increase the number of shares that the content receives. Whether it is on Facebook, Twitter, or any other social network, there are certain unwritten rules that you should always follow for the best results. Take note on these easy tips and optimize your social media performance in 2015.
Short and Sweet
People today live in the “fast food world” where things need to be easy and fast. Keeping your posts short and to the point so readers can digest them easily is a good choice 99% of the time. You can have the occasional longer post (the ideal blog post length for maximum shares is actually 1600 words), but especially with the big use of social media on mobile and on the move, people do not want to read constant walls of text.
Add Visual Elements
People love photos, gifs, and videos – and are far more likely to share these as well. If you can, implement visual elements into as many of your posts as you possibly can. Be present in the most common photo networks, like Instagram and Pinterest to boost your possibility to get shared and to stay up-to-date on the latest trends.
Mix It Up
Chances are that you are a part of, not one, but a big number of different social networks. You may have followers who follow you on all of them. Instead of keeping the content identical across all of the platforms, consider mixing it up a bit with different visual elements and slightly different content. This gives people an incentive to follow you on all of the various social media outlets. Of course, when you have big news and important info to get out to the masses, you can use it on all of the sites, but optimizing the image size and text length for each channel definitely increases the chances for the post get shared.
Use Some Humor
People like to laugh, and when you are able to make them chuckle, they usually want to “share the funny” with friends, family, and even strangers. This makes them far more likely to share their content with others outside of your network. When those friends and family members see the content and it strikes them as funny as well, there’s a higher likelihood of them actually deciding to follow you on social networks.
Of course, you always need to use discretion when implementing humor, as it is so subjective. Some people will find certain things funny, and others might actually find it to be offensive. Use your best judgment and stay within your company guidelines.
Add an Element of Mystery
People love a good mystery, even if it’s just a little one. When posting, you want to walk a fine line between being blunt about what the post is and being mysterious. A little teasing in the post can be a good thing. Make the words leading up to your link make the person feel as though they have to click to find out more. This technique can be remarkably effective, and you’ve probably been on the receiving end of this technique on more than one occasion.
Think about some of the posts that you see on Facebook. The post might read something along the lines of, “Celebrities are losing weight in some surprising ways. Tip #2 might just blow your mind”. This makes people feel as though they are missing something special if they don’t click and check out the link.
Make It Timely
Always try to keep your posts as timely as possible. Do not reference news stories from months ago or even a few weeks ago. The attention span of today’s average person is not what it once was, so keep the posts as close to the latest topics and trends in your field as possible. People want to share content that is new and relevant to what’s happening at the moment. Subscribe to industry newsletters and check the main influencers’ blogs and posts every morning to always know the latest.
Use Good Headlines
If you have a bad headline, chances are the readers will never make it past the first few words. People skim when they read online, and the headline is the first thing they see. If it doesn’t grab their attention, they will skip it and move on to something else. Add interesting adjectives, calls-to-action, promises or a mystery in the headline, and your clicks will start increasing in no time.
Boost Your Posts
With the new Facebook Algorithm, having your posts reach your fans is getting more difficult. The truth is that in 2015, to get more engagement and shares, boosting your posts with Facebook ads is going to be a necessity rather than an extra option in your social media strategy. With Allin1Social’s Boost feature you can automatically turn your best performing posts into Facebook Ads and see your engagement rate grow.
What Should You Not Do?
While the above focuses on the things that you should do when you are trying to get your audience to share your social media content, you also need to make sure that you know what you should not do. Do not use your business page as your personal page, for starters. Don’t ignore comments – you actually want to engage with the audience. Do not constantly spam your advertisements. Yes, you want to market to people, but do so through quality content and actual engagement rather than simply putting up ad after ad on your page.
Last but not the least, actually ask your readers to share the posts. This simple request can be surprisingly effective at getting shares.
Social media is a fun and powerful way to create, build, and communicate with a vast audience quickly and easily. Simply make sure that you work hard on your posts to make them as good as possible.
Edit: Read more about the topic here.
Facebook announced that it will be launching the possibility to add Call-To-Action (CTA) buttons on its Business Pages. (Update: Call-To-Action buttons are now available worldwide.) This new CTA feature helps all Pages to drive business objectives and to build new ways to interact with people.
The call-to-action button highlights your business’s most important business objectives right on top of the Facebook page. The CTA will show up at the top of your business Page, on the left side of the Like button. You can link the buttons to any destination, as long as they are aligned with the business’s goals.
The available action buttons are:
– Book Now
– Contact Us
– Use App
– Play Game
– Shop Now
– Sign Up
– Watch Video
This means many new possibilities for businesses. You can have people sign up for a newsletter, contact you directly or even purchase a product directly from the Facebook page.
The new feature has already proven to be very profitable. Dollar Shave Club was testing the Sign Up button for three weeks and noticed a “2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.”
Start planning the best strategy and call-to-action to use for your CTA buttons and be ready to take full advantage of this great new feature right away.
The call-to-action feature will roll out in the US over the next few weeks and worldwide in 2015.
How to adapt your social media strategy?
Facebook is going to start restricting the reach of brands’ unpaid, or organic, posts that the Facebook algorithms consider overly promotional. The scope is to ensure to have only the best content in people’s news feeds.
The criteria for a post to be considered overly promotional are the act of pushing people to buy a product, install an app or enter a contest, and sweepstakes or posts that are just re-purposed ads.
The organic posts are going to be evaluated with the same filters as ads, e.g. by checking how many people hide them from their news feed. The Pages that post this kind of promotional content can expect to see a significant decrease in their distribution, but most of the Pages won’t see any change in their reach.
This new change in the Facebook algorithm is pushing some brands to using more promoted posts and paid ads to compensate for the shorter reach of the unpaid posts. This might end up increasing the prices of the ads.
That’s why you should focus on the importance of strengthening your organic content strategy, and, at the same time, supporting it with a strong Facebook advertising strategy. Both of these goals are achievable through the use of Allin1Social and our partner, Social Ads Tool, the Facebook Ads Management Platform.
This is the one truth on how to succeed on Facebook today – you need to focus on high quality content at the right intervals for the highest engagement rate. You can optimize the engagement rate of your posts in Allin1Social and boost your best performing posts in your Facebook Ad campaigns automatically with the Page Booster tool on Social Ads Tool.