It’s a good thing we had one extra day this February, because a lot happened in the social media circles. Some of the biggest marketing events of the year took place (Super Bowl, the Oscars!) and there were many important new features introduced to our daily social media platforms (Facebook reactions to start with one!). Here’s a selection of the best social media news & campaigns in February 2016:
Social Media Marketing News to Read
What Marketers Need to Know about Facebook Reactions
Facebook Reactions are here, and while it’s great to be able to love or be angry about a post on your Newsfeed, there’s more to these emotions when it comes to social media marketing. Here’s a great overview of what marketers should take into account with these new engagement metrics. Read the article
Instagram Finally Enabled Multiple Account Management
Switching between different Instagram accounts is finally easier and the life of any social media manager handling Instagram content just got a lot more simple. Read more about this important product update on Instagram’s official announcement. Read the article
Snapchat Lets Brands Design Custom Geofilters
Yet another great marketing opportunity on Snapchat. Now anyone can pay to create and distribute their own custom geofilters on in a specific area for a defined period of time. Read the article
Social Media Campaigns to be Inspired by
9 Brands that Successfully Used Snapchat during Super Bowl
The competition for branded advertising space, paid or earned, is crazy during one of the biggest sporting events of the year. Gatorade, Amazon, Taco Bell and a few others managed to stand out from the crowd with creative communication on Snapchat. See the campaign
“Be My KPI” and Other Valentine’s Day Messages for Ad People – Evans Hunt, Canada
The guys at the Evans Hunt Agency in Calgary found the perfect way to thank their clients this Valentine’s Day, or how would you like to eat heart-shaped candy that says “Twist my Headlines?” or “Brief Me Good”? See the campaign
Chevrolet Reacts to Facebook Reactions with Its “It’s Time to Love” Campaign – Commonwealth McCann, Global
Chevrolet was the first brand to react to the new Facebook Reactions with it’s video that said that it’s time to love instead of just “liking”. The video was produced on the same day Facebook Reactions became globally available. A great example of reactive marketing . See the campaign
What were your favorites from last months social media headlines?
Ps. You can read about the best social media news & campaigns of January 2016 here.
What can you learn from your competitor’s social media strategy?
It’s a fact – everyone is scared of their competitors. Whether you voice it out or not, it happens to all of us, especially when it comes to business. You always want to do better than your competitors – better sales, better customer service, better quality products, services and better marketing. Even if you’re not scared, your competitors and other industry top leaders are a huge asset, and many brands & agencies are not taking advantage of the example some competitors set.
When you’re thinking of ways to do better, to optimize your social media strategy, to impress your clients or to finally create that one post that goes viral, there’s no need to reinvent the wheel. Someone is already doing better than you, so go ahead: be bold and spy a little – there are endless opportunities out there, ready to be discovered.
This is why competitive benchmarking, or monitoring your direct competitors to set up goals and guidelines for your performance and growth, is an important aspect of any business, especially when it comes to social media. You have direct access to all public social media profiles & pages. And with the right tools, you can even analyse those pages and get some extremely useful insights from them.
Monitoring and analysing your competitors’ social media can be taxing and time-consuming if you don’t know the right resources. There are many social media analysis tools out there that can help you with such research so that you don’t waste too much time and effort evaluating everything manually yourself. So, instead of going through each brand and each one of their social media channel, page by page, you should use a tool which will give you clear, summarized reports for each brand you insert.
You want to be able to optimize your social media strategy and beat the competition, and learning about your competitors’ strategy is the way to do it.
The social metrics your clients & boss want to see, but don’t know to ask for
Who are the real competitors? The ones on social media might actually differ from the ones in real life. By comparing your social media performance to that of your competitors and other similar brands might reveal some surprising companies you weren’t even considering as competitors before. Some small brands with a strong social media presence and community can easily take on bigger industry leaders when it comes to growth and engagement. Watch out!
Which social media networks do your competitors use, and how are they helping them? They might be using Twitter and Facebook and be successful at that, while ignoring LinkedIn and Google+. Finding this out will help you to see if their chosen networks have been working for them and if so, how well has their presence been established on these networks. Are they strong somewhere you’re not present? Consider adding more social media channels to your strategy, if it seems that there’s a lot of conversation and many engaged followers you’re missing out on.
Learning how your competitors position themselves is important because this is what guides the voice and tone they use. Are they formal, cheeky or fun? Do they sometimes make fun of themselves? Has one of their posts gone viral? Sometimes the best tips are right in front of our eyes. Don’t be shy and take inspiration from the ideas that have worked for your competition. Use them as a guideline for some new content, but just make sure not to copy.
Monitoring your competitors also means you know when they are posting, and which times are best in terms of engagement. You can actually find out detailed insights when and how often other brands publish posts, on which days of the week or hours of the day, and how you compare against them. Is there a day when others have a high peak on engagement? Should you try starting to compete for that attention? All these insights can inspire you into changing your own publishing routine and could increase your engagement.
Many of the insights are extremely useful, whether you’re just trying to find a way to improve your own social media strategy, to get inspiration for new content ideas, or if you’re conducting a more thorough social media analysis. A competitor overview often surprises clients when you’re pitching for new business opportunities, or just want to impress the brands you’re managing their social media for. Competitor monitoring can offer endless business development opportunities – it’s up to you to start tracking and to utilize the information in the best possible way!
What else have you learned from your competitors? Which tools have you found helpful? We’d love to hear from you!
You can try Allin1Social’s Benchmark Reports right away, by signing up!
Here’s a thought for February: Let’s look up from our laptops and screens, and try to find inspiration from our colleagues’ and industry leaders’ expertise. We don’t always need to try to do better than others. Instead, we can use their example in what we do. Imitation is the sincerest form of flattery, after all.
With that in mind, here’s a selection of social media news & campaigns we found inspiring in January:
Social Media Marketing News to Read
6 Ways Longer Tweets Could Give Branded Messages More Character
The community of tweeters couldn’t believe their eyes when Twitter first announced it was probably going to test tweets exceeding the normal 140-character limit – and not just little, but up to 10.000 characters! While most people were plain angry and frustrated, online marketers worldwide started fantasizing about the endless opportunities this change would mean to their social media presence and strategy. Read the article
Hype or Not, Peach hit the Top 10 Social Networking App List fast
You’ve probably heard about the new Social Networking App Peach by now. Many say it’s just another flop and nothing will beat the current big players like WhatsApp and Messenger, but maybe this time will be different. It didn’t take long for Peach to hit Apple’s App Store’s top 10 in the most downloaded free social networking apps. Read the article
Infographic: Instagram Marketing Strategy for 2016
So many brands are on Instagram and that’s extremely positive. But such a little part of these brands actually has a strategy for their presence, let alone are they measuring their performance. With the help of this infographic putting an Instagram marketing strategy together won’t take too much effort. See the infographic
Social Media Campaigns to be Inspired by
McDonald’s Singapore turned its Instagram into a Comic Book
Talking about Instagram, there are so many ways to use it for brand marketing. McDonald’s Singapore turned their products into a comic book that keeps entertaining the brand’s Instagram followers (while making their grave for a chicken wrap). See the campaign
Social Media gave a boost to Men’s Fashion Week in Milan
Fashion brands are finding new creative ways to take advantage of social media to create buzz around their new collections during fashion week. During Men’s Fashion Week in Milan last month, we could see runway selfies, Grindr livestreams and Instagram-only lookbooks. See the campaigns
Domino’s Pizza took over SnapChat with “From Dough to Door” – Iris Worldwide Agency
It’s going to be exciting to follow the ways brands take their first steps on SnapChat this year. Domino’s Pizza in the UK didn’t disappoint with their clever “From Dough to Door” video of a pizza delivery guy and all the obstacles he could entail on his way. See the campaign
What were your favorite campaigns from January?
You can read about the best of social media marketing in December 2015 here.
What are the best tips you can get from a professional social media manager?
The Social Media Industry has become a huge employer in a short period of time. Job titles vary as much as the tasks, clients and working environments. While there are tons of best practices to follow, the actual jobs are as different as the people doing the work.
That’s why we’re starting a new “Agency Interviews” post series on the blog today. To get a better idea of the different roles inside digital agencies, and to get some insider tips and best practices from the professionals of the industry.
Let’s start with Alessandra, a Social Media & Digital PR Manager.
My name is Alessandra and I am head of the Social Media and Digital PR team at 77Agency. In brief, my job includes managing several key clients from very different backgrounds and sectors, all at once. It is a very dynamic and stimulating work, which also requires heavy multitasking and the ability to switch quickly between channels, languages, brands and competences in a fast paced digital environment.
So what’s the best way to manage multiple social media accounts effectively and successfully without getting too stressed?
Here are my tips:
Set a clear schedule of what and when you are going to post and prepare everything ahead so you have spare time for unexpected events that are the daily bread of the social media work.
Have a global overview
Use a tool that lets you monitor all the accounts and channels at one glance, making it easy to moderate comments and messages and set alerts for critical issues, so that you are ready to anticipate a community crisis when you see one rising.
Tracking metrics and KPIs is fundamental to learn about your successes as well as your mistakes. Good analytics also provide interesting insights and help you understand what your audience is like, when they are online and what their habits are. The tracked metrics should also be beautifully presented to clients. That’s why I use a social media tool that let’s me download visually pretty and detailed reports that I can send directly to my clients.
Study your competition and beyond
Measure your activities against your industry competitors, but also keep an eye on successful pages and accounts from totally different sectors: best ideas arise from the fusion of examples and thinking outside the box!
Love what you do
Last but not least, get the right attitude: be curious, search, get inspired from latest trends and news, experiment! Being a social media manager can be a stressful job and the best way to stand out is to put your passion into it!
Great tips, thank you Alessandra! Social media management includes so many different aspects that staying in control requires both tools & dashboards, as well as passion and a creative mind.
The creativity and passion need to come from within, but we can help with the organization part.
Just like Alessandra, several top agencies worldwide have chosen to use Allin1Social to help manage the chaos of managing multiple clients & social media accounts. Automating some time-consuming manual tasks, like scheduling & publishing content across different channels, getting performance analytics and reports, and monitoring competition and other top brands of the industry, frees a lot of time for writing new content, optimizing the social media strategy and communicating with clients.
Where do you get your inspiration from? And what tips do you have for staying organized?
Social media management is messy. When you manage social media for several brands and clients, things get even messier – so many channels, accounts, platforms, posts, image specs and length restrictions to keep in mind.
One of the key skills that agencies and social media professionals managing multiple client’s social presence are required to have is time management. Allocating time for each client’s social activities is essential, so each account gets the attention it deserves. However, you also need to be careful when switching from one client to another: each one has a different audience, tone of voice and identity. Getting confused and mixing things up in the process could be extremely dangerous, both for you and for the client.
Everyone has their own way to organize their day and mind around the thousands of tasks to do, but here’s a checklist with some useful tips on how to handle the main struggles – assuming you have your strategy & content calendar all figured out already, of course.
Main struggles when managing multiple social media clients – and how to handle them like a pro
1. Time-consuming and messy reporting & analytics
Most social media agencies are expected to send weekly, monthly and yearly reports to their clients. When reporting, it’s important to break down the data and stats in a way that your clients can understand them easily. One client may prefer beautiful graphs, while another wants clean excels with just numbers. Stats may include clicks, followers, traffic, engagement rate, ROI, etc. But most of all, they should focus on real results and highlight the results that are important to your clients based on what theirs goals and objectives are. Your reports should also highlight growth by comparing current status to a previous period.
Reporting for multiple clients that have multiple channels can take up a huge chunk of your time. Using each social media channel’s own reporting is time-consuming, and the reports show very different metrics and look completely different too. That’s why you should invest in a good social media reporting tool that helps by dividing your clients into separate accounts and views, and lets you manage multiple channels on one single dashboard. This way also reporting can be easily automated and done simultaneously for several channels, and sent to your clients for a review in no time.
Professional reports look good and can be customized with e.g. your client’s logo & and the desired metrics. This means you don’t need to manually work with Excel and PowerPoint to unify the files you’ll send out to the client. Click, click, download and forward – it doesn’t get much easier than that.
2.Lack of Social Media Policy
Do your best to avoid common mistakes that sometimes happen when brands work with external partners and social media agencies: slow response time, inaccurate information when replying to questions and comments and inappropriate messaging are just a few of them.
Establishing a protocol as to how fast to respond, when you will respond to a message or comment directly and when you should ask for approval first, etc. will help to avoid these blunders. A good social media management platform will have a social media team feature, which allows you to get notifications for comments, assign tasks, add notes and set access levels so that the social media team leader stays in control on everything that’s being published – this way all issues should be easily avoided completely.
3. Little communication with the client
Keeping updated or communicating regularly with each of your clients helps you learn about the latest news and happenings in their businesses. These could include upcoming events, new product launches, change of target audience, new goals and anything in between. In turn, it helps you adjust your strategy and stay relevant. It’s also good to keep an open relationship with your client that goes beyond just social media reporting. After all, we’re all human and a genuine relationship will benefit both parties in many ways, from direct feedback to a more honest communication and a better business relationship.
4. Multiple everything means messy organization
So many brands and clients, all with different channels and login passwords, can cause a real digital chaos if you don’t stay organized. Social media management platforms let you log into multiple channels at once, and help even further by dividing your clients into separate accounts and views, so that you can effectively manage multiple channels on one single dashboard. On top of that, you also get a lot of other useful features like analytics, post scheduling and reporting, which enhances your efficiency even further. This is not just ideal, but an obligatory tool for agencies managing multiple clients. The only way to stay in control, is to create organization with a help of a dashboard divided by client, channels and social media team. Tame that chaos!
5. Losing the brand voice
Once you’ve identified your client’s brand voice, make sure to stay consistent across all channels and campaigns. Not only that, but you also have to maintain a consistent brand image including tone of voice, images and hashtags. Make a mental note every time you switch over from one client to another – you need to adapt a different brand identity and think and act like the brand you’re talking about every time you switch over. Double-check every word and image before hitting that “publish” button. The little details can end up making the difference.
Overall, it comes down to being organized and working as efficiently as possible with the help of a good social media tool, and in maintaining a good, open relationship with all your clients. That’s all social media and communication are about, don’t you think?
How are you handling multiple clients’ social media management? Do you have some other struggles you keep encountering daily?
Yet another month (and a whole year!) full of social media marketing news and campaigns is over. Here’s a look at the best of December, before switching focus on to 2016.
Social Media Marketing News to Read
Twitter is Testing a Non-chronological Timeline
Twitter’s strong point has always been its short updates, always in a reversed chronological order, so that it’s easy for people to read the latest news and messages from the accounts they choose to follow. The platform is, however, now trying out a way to bring the most relevant posts to people’s timelines first. This means moving away from the chronological order, and taking inspiration from Facebook’s “Top Stories” organization style. Some Twitter users seem upset, while others feel that they are finally getting some clarity to the chaos that following several hundreds of accounts can cause to a timeline. Read the article
Linkedin Completely Renewed its Mobile App
To borrow the words of the official announcement: “Our New Linkedin App is here! Making it easier than ever to stay in touch with the people and information you need to be successful”. It’s a pretty bold statement to make, but maybe it’s true? The whole app has been entirely re-built. It should now be easier to start conversations with people (forget having to send an email), navigate between groups and to keep your professional brand updated. We’re sure that LinkedIn hasn’t shown it’s full potential yet, when it comes to marketing opportunities and social selling, so this is an important step forward. Read the article
Infographic: 2016 Social Media Trends
We’ve already talked about the biggest digital marketing trends according to top social media influencers, but as we know, the predictions are as many as are the marketers writing them. Here’s an interesting infographic showing five social media trends for the new year, put together by CJG Digital Marketing. What do you think, who’s nailed the most important trends for 2016? Read the article
Social Media Campaigns to be Inspired by
5 Brands that Used the Force of Star Wars on Twitter – Different brands
The world seemed to go crazy a few weeks ago, when the new Star Wars Movie premiered. Many brands tried to get their share of the buzz by using the theme in their advertising and communication. Some did well, some not so much. Here’s a great list of five brands that used Twitter to share their Star Wars themed ideas. See the campaigns
Burger King’s New Burger Doesn’t Fit in One Social Platform – Buzzman, France
Yet another innovative and fun multi-channel campaign from the French agency, Buzzman. They found a clever way to utilize all Burger King’s social media channels to highlight the big size of the new burger the company launched in France. The burgers are so long, that they just don’t fit in one single social media platform, but the ads take you through all of them to get the full picture. See the campaign
The 30 Most Brilliant Social Media Campaigns of 2015 – Different brands
Social Media offers so many opportunities for brands that it might get confusing to choose what to do next. It’s always a good idea to look around for some inspiration and new ideas. Here’s a great overview of some of the best social media campaigns of 2015. Be inspired! See the campaigns
What were you inspired by last month or last year overall? We’d love to hear your favorites from the digital world.
Read more about the Best of Social Media Marketing in November 2015 here.
The truth about Instagram Marketing? There are a lot of rumors going on about the different features Instagram allows for marketers these days. So how is it, can you really schedule images to be posted at certain times? Can you find out where your followers are from? Can you identify the hashtags that generate the most engagement and virality?
Scheduling on Instagram
The answer is complicated. Yes you can, and no you can’t. The truth is, Instagram limits the use of it’s API (application program interface), even for Facebook Marketing Partners, and these limits include scheduling. This means, that at the moment Instagram doesn’t allow marketers (or even it’s marketing partners) to schedule posts. On top of scheduling posts, any type of automation, including automated following. liking and commenting are not allowed.
That is also why Allin1Social, being a Facebook Marketing partner with direct access to Instagram API, doesn’t offer Instagram scheduling at the moment. If this feature becomes available on the API in the future, we’ll be among the first to implement it also on our platform. Also post creation & Instagram publishing are not currently available on Allin1Social. In the meanwhile, publishing pictures on Instagram remains manual and “instant”, through Instagram’s own platform, just like Instagram wants it to be.
Instagram analytics and reporting
There’s a simple answer to this: yes, you can get Instagram analytics and performance reports. They’re not available directly from Instagram, but several social media reporting platforms offer detailed stats and data about your Instagram marketing efforts and performance, including Allin1Social.
The amount of data you can get for your Instagram performance is incredible. A marketing manager who sees our Instagram report for the first time is always amazed. There is no way to get these stats from Instagram, and, let’s face it, any serious marketer needs proper performance stats and analytics to back up their strategy, to understand their performance and to get insights for the ways to improve in the future.
So what kind of Instagram analytics can you get?
Your Instagram report, at least the one available on Allin1Social, will give you detailed follower data, including growth, the amount of new and lost followers, daily followers growth, the percentage of female & male followers and your most active followers & potential influencers. The details about your posts (posted pictures) include e.g. the number of likes and comments, and engagement by publication type. You’ll then get insights into your best performing posts, post distribution, time analysis, best time of the week and the best hour of the day to publish in terms of engagement, and hashtag & filter analyses. The amount of available data is big, and the ways you can use the insights to improve your strategy are endless.
But can you find out where your Instagram followers are from? So many marketers are looking for this extremely useful demographic data. Unfortunately the answer is no, Instagram doesn’t provide this information at the moment. The only location-related information available is where the posts have been published from (if a location was added to the picture). As soon as Instagram adds new data to its API, the reporting tools will start providing the same info as well.
When it comes to professional Instagram marketing, there are many tools and apps out there helping you out. But beware of the scheduling tools. Instagram API does NOT allow scheduling, and doing so might get your account banned. For as long as Instagram doesn’t release a scheduling feature in its API, we won’t implement it in the platform. Instagram reporting and analytics data however, is fully available on several third party platforms, including Allin1Social.
Marketing on Instagram is becoming a normal part of more and more social media strategies – and so should professional reporting. You can’t have one without the other. Let’s hope proper Instagram scheduling will also become available in the future.
Have you been using any tools to schedule Instagram posts? Have you generated a free Instagram Report yet?
It’s been a hectic year for the social media and digital marketing industry – so many new platforms, trends and best practices to learn and talk about. To wrap up an interesting year of social media news, we took a look back to see which were the most read posts of our social media marketing blog in 2015.
Top 10 Social Media Marketing Articles in 2015:
1. Top Tips for Beating the Facebook Algorithm
Anyone managing a Facebook Page for a Business must have noticed the huge drop in organic reach on Facebook this year, and not just once actually. It’s a known fact that Facebook is trying to push marketers into promoting posts with Facebook ads, but luckily there are also some free ways to beat the Facebook Algorithm and organically grow your posts’ reach.
2. Best Practices for Successful Instagram Marketing
Brands are taking over Instagram – more than ever now that also sponsored posts are available on the platform. It’s still not too late to establish a brand presence in the image sharing community, or to optimize your strategy by following our 8 best practices for successful Instagram marketing.
3. Social Media Marketing Trends in 2016
We interviewed some of the top social media influencers out there to find out what they think are the biggest digital marketing trends to look out for in 2016. Guess what they said? Well, video and live streaming are going to sky rocket into new marketing spheres next year, but some more traditional marketing methods are also resisting.
4. Why is it so Important to Know about Your Competitor’s Social Media Strategy
Monitoring your competition and industry’s top players is an excellent way to get tips for improving your marketing strategy, for discovering best practices and also some mistakes to avoid. Surprisingly many brands aren’t taking advantage of this technique and are missing out on some valuable insights.
5. Facebook is Decreasing Organic Posts’ Reach Again
It happened once, twice and once more in 2015. The reach of Facebook Business Page’s organic posts just kept going down in 2015. This time around they let us know in advance, but after that there was no official announcement. Marketer’s just needed to accept the reality and find ways to maximize their organic reach, while promoting posts with Facebook ads.
6. Infographic: Facebook Page Image Dimensions 2015
There are still too many Brand Facebook Page’s out there with blurry profile and banner images. The right image specs do seem to change pretty often, but that’s why we made this infographic: so that you can easily check the right size of any visual you want to upload on your Facebook Page. Save it in your bookmarks!
7. Secret Routines of a Successful Social Media Manager
Social media marketing is hectic, continuous multi-tasking. How does an experienced social media manager actually organize his/her day? We wrote down 11 secret routines any successful social media marketer should implement in their daily schedule in order to make the most out of the limited time they have in their hands.
8. Essential Steps for a Winning Holiday Marketing Strategy
The holiday season is here , and so are the biggest marketing campaigns of the year. It’s no wonder that our post about the essential steps to take to establish a winning holiday marketing strategy quickly became one of the top articles of the year – and no worries, there’s still time to use some of the tips for the next holidays.
9. Top 10 Social Media Blogs to Follow on a Daily Basis
One of the best ways to stay up-to-date is to follow industry blogs, like you’re doing right now. We have some favorites when it comes to reading about social media and digital marketing news and best practices. The top 10 social media blogs to follow, if not daily, at least weekly, are listed in this article.
10. Infographic: Social Media Image Sizes Cheat Sheet in 2015
Lat but not the least, our mother of all infographics with correct image specs for all the most common social media channels out there: Facebook, Twitter, Instagram, Pinterest, YouTube and Google+. With this one always a click away, blurry images should be a thing in the past.
What’s your opinion? Is there another article you’d like to point out as your favorite from 2015?
Is there something completely different you would like to read in 2016? Join the conversation – we’re all ears!
The holiday season is upon us, which is both wonderful and stressful. We’re excited and frustrated, while we search the web for gift ideas, holiday recipes and decoration inspiration – even at the office some times. There just don’t seem to be enough hours in the day to get it all done, especially if you’re a social media manager. Holiday campaigns to launch, end-of-the year reporting to do, marketing strategy 2016 to plan, new trends to look out for… the list is never-ending!
That’s why our team has, once more, scouted the Internet and gathered the most interesting social media news of November together, so that you can save precious time and read a bunch of industry articles at one glance. To make things even easier, you can Sign Up for our Allin1Social Monthly newsletter through the form on the side bar, and receive the latest updates of the social media industry directly to your inbox, once a month. Or you can just read our monthly round-up of the most inspiring articles and campaigns here, on our blog.
Here you go – Allin1Social’s Social Media Marketing picks for November 2015:
Social Media Marketing News to Read
Pinterest launched a new visual search option
You see a beautiful image of a living room of your dreams and in the corner there’s a lamp that you’ve always wanted. What brand is that lamp? You need to know to be able to buy it, but instead of product information, there’s just a Mark Twain quote in the subtitle. What to do? No worries. Pinterest has launched a ground breaking new feature, where you can choose an item in any of the images, and look for it among other Pinterest pictures. Just tap on Search an isolate an area of the image, to look for other similar Pins. “Crazy fun!”, as Pinterest describes this new feature. Read the article
Black Friday 2015 ranked the most Social one yet
Even before the end of the Black Friday weekend, this year’s campaigns had already broken several seasonal social media records. Thanksgiving, Black Friday and Cyber Monday sales have spread from to Europe, and even though Thanksgiving is not widely celebrated outside the US, the special eCommerce sales are now a common practice, and very popular, everywhere in the world. Some brands, however, prefer to use the day as an opportunity to close down and promote hashtags to celebrate time off and family values. Whatever the strategy, Black Friday has become a strategic day both for branding and sales. Read the article
Twitter removed its Share Count Button
Have you noticed a drop in your website traffic from social media? That might be due to Twitter’s removal of the Share Count button. The number of times an article has been shared on Twitter has been a great “social proof” and a demonstration of the popularity of an blog post, no matter how inaccurate the data might have been (Twitter itself told that one of the reasons for the removal was inaccuracy of the data). Reading an article that has been shared over a thousand times, compared to one that has gotten only a few shares, sets your mind into thinking there’s something great in the article, something that’s worth sharing. So, now people, brands and publishers are trying to find alternative ways into replacing the “lost” button. Read the article
Social Media Campaigns to be Inspired by
Best Movember Campaigns – Different brands
Movember has become a worldwide phenomenon. Thousands of men everywhere are growing an inappropriate mustache every November to raise awareness for prostate cancer. Many brands have joined the cause, and take advantage of the trending mustaches for marketing purposes. AdForum’s collection of the best Movember campaigns in 2015 will make you smile, and maybe make you want to grow a nice ‘stache next year. See the campaigns
Huawei’s Creative Finger Race on Snapchat – Buzzman, France
Innovative and fun ways to take advantage of Snapchat for a full campaign are still a rare find. A French agency, Buzzman, managed to create an engaging #SnapchatRun competition to promote Huawei’s Talkband B2. The concept is simple but genius. To participate in the race, people needed to follow HuaweiDeviceFR on Snapchat and find their daily “My story”, which showed a view of a run through Paris. The last slide of the story was a promotional code to win the Huawei device. To “run faster”, people had to tap on the slides to finish the race as quickly as possible. The first 5 people to finish the race and the tweet the code displayed on the last slide, won the device. Well played Buzzman, well played. See the campaign
Ford’s Instagram Campaign “Don’t like and drive” – Blue Hive, Brazil
Social media, branding and a cause? Sounds like a potentially boring effort to educate people. But no, the Brazilian Blue Hive agency took Ford’s Instagram game to another level with its “Don’t like and drive” posts. The simple images show the Instagram heart covering a big part of the driver’s view, including a pedestrian about the be hit by the car. “We want to jump in the social conversation about the risks of using cellphones while driving,” Blue Hive executive creative director Vico Benevides told Adweek. “The icon of a heart hiding the people in the streets seems to be the perfect image to deliver the message. Simple and powerful.” See the campaign
What were you inspired by last month? Share your thoughts and suggest other interesting news and campaigns to share!
Read more about the Best of Social Media Marketing in October 2015 here.
[Download the complete Social Media Guide in the end of the article: What NOT to do this year – Avoid these social media strategy mistakes on Christmas, New Year and Valentine’s Day]
Holiday Social Media Marketing is hectic. We haven’t even gotten over Thanksgiving and Black Friday yet, but must be looking ahead for the next holidays already. How about Christmas & New Year’s marketing strategy? Let alone Valentine’s Day and Chinese New Year.
One thing we should all do, is to really look back at the previous performance and learn from our past mistakes. What was our worst performing post last year? Which social media channel created least engagement?
There are some holiday marketing mistakes every social media manager should avoid this year, in order to have a well-performing, optimized strategy.
Make sure NOT to make these social media strategy mistakes:
Don’t forget to pay attention to targeting: Christmas is not celebrated in many parts of the world, so specific holiday posts should only be published in the correct target areas. Remember to provide other relevant content for the non-festive areas as well.
Use Audience insights to define your audience segments and target your posts accordingly. Are your biggest audience segments in South America or Europe? Women or men? Create different tips for different audiences to maximize engagement.
Ignore your mobile pages
Do not skip optimizing for mobile. A large percentage of people browse via mobile and tablets, especially during the holiday rush. Check to make sure your conversion scripts are properly tracked and your mobile landing pages and images are visualised correctly.
Use the same images on every channel
Staying visual and including images is essential for any social media channel now, even Twitter. Stay professional and make sure you images are correctly sized for different channels to avoid blurry pictures or weird cuts.
Check this Infographic to see the correct image sizes for Facebook, Twitter, Instagram, Google+, Pinterest, Linkedin and YouTube. Use Canva or another free design tool to create beautiful and original visuals for your posts.
Optimize your Holiday Marketing this year and use the tips on our Social Media Guide, prepared by real digital experts, to make sure you won’t make the typical social media strategy mistakes over the holidays.
Download the Complete Free Holiday Guide for Social Media Marketers, including a real checklist and a holiday calendar with content & strategy tips to guarantee a successful holiday period.
Holiday marketing, if done well, can maximize your results!