Here’s a thought for February: Let’s look up from our laptops and screens, and try to find inspiration from our colleagues’ and industry leaders’ expertise. We don’t always need to try to do better than others. Instead, we can use their example in what we do. Imitation is the sincerest form of flattery, after all.
With that in mind, here’s a selection of social media news & campaigns we found inspiring in January:
Social Media Marketing News to Read
6 Ways Longer Tweets Could Give Branded Messages More Character
The community of tweeters couldn’t believe their eyes when Twitter first announced it was probably going to test tweets exceeding the normal 140-character limit – and not just little, but up to 10.000 characters! While most people were plain angry and frustrated, online marketers worldwide started fantasizing about the endless opportunities this change would mean to their social media presence and strategy. Read the article
Hype or Not, Peach hit the Top 10 Social Networking App List fast
You’ve probably heard about the new Social Networking App Peach by now. Many say it’s just another flop and nothing will beat the current big players like WhatsApp and Messenger, but maybe this time will be different. It didn’t take long for Peach to hit Apple’s App Store’s top 10 in the most downloaded free social networking apps. Read the article
Infographic: Instagram Marketing Strategy for 2016
So many brands are on Instagram and that’s extremely positive. But such a little part of these brands actually has a strategy for their presence, let alone are they measuring their performance. With the help of this infographic putting an Instagram marketing strategy together won’t take too much effort. See the infographic
Social Media Campaigns to be Inspired by
McDonald’s Singapore turned its Instagram into a Comic Book
Talking about Instagram, there are so many ways to use it for brand marketing. McDonald’s Singapore turned their products into a comic book that keeps entertaining the brand’s Instagram followers (while making their grave for a chicken wrap). See the campaign
Social Media gave a boost to Men’s Fashion Week in Milan
Fashion brands are finding new creative ways to take advantage of social media to create buzz around their new collections during fashion week. During Men’s Fashion Week in Milan last month, we could see runway selfies, Grindr livestreams and Instagram-only lookbooks. See the campaigns
Domino’s Pizza took over SnapChat with “From Dough to Door” – Iris Worldwide Agency
It’s going to be exciting to follow the ways brands take their first steps on SnapChat this year. Domino’s Pizza in the UK didn’t disappoint with their clever “From Dough to Door” video of a pizza delivery guy and all the obstacles he could entail on his way. See the campaign
What were your favorite campaigns from January?
You can read about the best of social media marketing in December 2015 here.
Here at Allin1Social, we handle our own social media as a team. At any given time, you’ll find us chatting with clients, sharing advice, scheduling posts, answering questions and browsing online to see what’s new to share with our community. We love working together, and find that collaboratively we complement each other in making our social media better, thanks to Allin1Social and all the other awesome tools out there.
That is not to say that a solo social media manager cannot handle things – on the contrary, we know many people doing a fantastic job all by themselves! But working as a team is quite different, even when it comes to understanding each other. That’s why we’d like share some “secret” routines we do and some best practices and tips we know that make us an effective social media team.
Strategy & Structure – the key!
Yes, even as a social media team, it is very important to figure out the structure of the team and what the overall social media strategy is.
Altimeter ran a survey, and it found out that 11 is the average number of people in a full-time social media team at large companies (more than 1,000 employees), and they work together in a structure that is loosely based like this:
Of course, this structure varies with industry and company or agency size. On smaller teams, your structure may be very different, but regardless of team size, it always helps to have a clear structure.
Then comes the next step: how do you keep everyone on the team in sync with each other? Simple – by having a social media strategy that everyone can refer to. This document (we recommend using a software like Google Drive or Trello, so that you can all collaborate and update the document) can contain anything and everything about your social media strategy: from objectives and goals, to content & post schedule, channels, reports and analytics as well as day-to-day processes and important notes from recent meetings.
We really like Advanced Human Technologies Group’s way of building an effective social media strategy:
The fantastic five: Who, what, when, where & how
A clear structure and social media strategy help everyone in the team to understand who is managing which aspect of social media, bringing us to the other points of what, when, where and how.
When defining the roles, it helps to know which team member(s) is better at which social network(s), what types of content are going to be posted, where should each type of content be posted and how often posts will be scheduled.
Are you writing all your content, are do you consider getting external help for that? When is the best time of day to post? Who is better at contacting influencers and who loves to write their heart out?
You also want to ensure that you split management responsibilities so that no one is stepping on someone else’s toes. For example, you can have set rotational shift times for managing the social media networks, or have different people manage different networks so that all social presence responsibilities are met. Who’s the content creator? Do you need a customer support person on top of a community manager? Who takes care of analytics & strategy improvement?
Figuring this out will help the team to understand how everyone can best support each other to ensure that your community has a consistent view of what your brand is all about.
Do remember though, that all these aspects can change with time as your team and the social networks you use evolve.
Keeping up a consistent voice and tone
When you have a team managing social media, another important step to take is standardising voice and tone so that everyone understands what the brands’s voice sounds like. What is the personality of the company? How do you want to come across on social media?
This then guides the tone of the voice. A voice can have multiple tones, as long as all the tones support and refine the voice. It’s good to have the basics written down in your social media guidelines & strategy, so that it’s easy to go back and check whenever you feel lost while writing something for the brand. We’ve been quite inspired by Weber Shandwick’s advice on voice and tone:
Knowing the latest news
Being in social media also means being aware of what’s the news of the day, because the industry is constantly changing and anything can become popular or hated in a matter of seconds (except for cat videos, they never go out of style!).
We recommend constant monitoring of local and international industry websites, and even your competitors’ blogs and newsletters. Another best practice is to follow some famous social media blogs to find out the latest trends and best tips, tricks and practices that you can use in our everyday work.
Collaborating better with the right tools
As a social media team, you want to ensure you choose the right tools that enable easy responding, scheduling, analysing and communicating so that you collaborate better. To aid easy team collaboration, you should look out for a tool with characteristics such as:
– A simple dashboard that gives us an instant overview of all your social media channels
– An easy-to-use scheduling platform that allows you to post any minute you want (Did someone say 11:11? An unconventional publishing time is often better for organic reach…)
– An efficient, clear team workflow that allows you to assign tasks, different access levels, share notes and control what’s being published
– Awesome reports that can immediately be presented to the team and clients
Do take time to review and assess what’s the best solution for your team, because finding a tool for efficient social media management & team collaboration is extremely important and can end up saving tons of time for everyone in your team. For us the choice was obvious (Allin1Social, anyone?), but make sure you find the best fit for your team’s and brand’s needs. Sometimes it might mean using more than one tool, and that’s perfectly fine too.
Joining the conversation!
Work hard, play harder! That’s what many of us believe in, and we find that this applies to us as a social media team too. We take a break when we need to have a breather, and often like to have a chat or join conversations with other colleagues from other teams (sales, finance, HR, etc) or online. Commenting on blogs, articles and industry forums can bring fresh ideas, help establish new connections and even friendships. After all, who knows what inspiration you can get from fun or educational everyday chat and laughter with your colleagues?
Ps. You might be interested in reading also about the Secret Routines of a Successful Social Media Manager.
Social media management is messy. When you manage social media for several brands and clients, things get even messier – so many channels, accounts, platforms, posts, image specs and length restrictions to keep in mind.
One of the key skills that agencies and social media professionals managing multiple client’s social presence are required to have is time management. Allocating time for each client’s social activities is essential, so each account gets the attention it deserves. However, you also need to be careful when switching from one client to another: each one has a different audience, tone of voice and identity. Getting confused and mixing things up in the process could be extremely dangerous, both for you and for the client.
Everyone has their own way to organize their day and mind around the thousands of tasks to do, but here’s a checklist with some useful tips on how to handle the main struggles – assuming you have your strategy & content calendar all figured out already, of course.
Main struggles when managing multiple social media clients – and how to handle them like a pro
1. Time-consuming and messy reporting & analytics
Most social media agencies are expected to send weekly, monthly and yearly reports to their clients. When reporting, it’s important to break down the data and stats in a way that your clients can understand them easily. One client may prefer beautiful graphs, while another wants clean excels with just numbers. Stats may include clicks, followers, traffic, engagement rate, ROI, etc. But most of all, they should focus on real results and highlight the results that are important to your clients based on what theirs goals and objectives are. Your reports should also highlight growth by comparing current status to a previous period.
Reporting for multiple clients that have multiple channels can take up a huge chunk of your time. Using each social media channel’s own reporting is time-consuming, and the reports show very different metrics and look completely different too. That’s why you should invest in a good social media reporting tool that helps by dividing your clients into separate accounts and views, and lets you manage multiple channels on one single dashboard. This way also reporting can be easily automated and done simultaneously for several channels, and sent to your clients for a review in no time.
Professional reports look good and can be customized with e.g. your client’s logo & and the desired metrics. This means you don’t need to manually work with Excel and PowerPoint to unify the files you’ll send out to the client. Click, click, download and forward – it doesn’t get much easier than that.
2.Lack of Social Media Policy
Do your best to avoid common mistakes that sometimes happen when brands work with external partners and social media agencies: slow response time, inaccurate information when replying to questions and comments and inappropriate messaging are just a few of them.
Establishing a protocol as to how fast to respond, when you will respond to a message or comment directly and when you should ask for approval first, etc. will help to avoid these blunders. A good social media management platform will have a social media team feature, which allows you to get notifications for comments, assign tasks, add notes and set access levels so that the social media team leader stays in control on everything that’s being published – this way all issues should be easily avoided completely.
3. Little communication with the client
Keeping updated or communicating regularly with each of your clients helps you learn about the latest news and happenings in their businesses. These could include upcoming events, new product launches, change of target audience, new goals and anything in between. In turn, it helps you adjust your strategy and stay relevant. It’s also good to keep an open relationship with your client that goes beyond just social media reporting. After all, we’re all human and a genuine relationship will benefit both parties in many ways, from direct feedback to a more honest communication and a better business relationship.
4. Multiple everything means messy organization
So many brands and clients, all with different channels and login passwords, can cause a real digital chaos if you don’t stay organized. Social media management platforms let you log into multiple channels at once, and help even further by dividing your clients into separate accounts and views, so that you can effectively manage multiple channels on one single dashboard. On top of that, you also get a lot of other useful features like analytics, post scheduling and reporting, which enhances your efficiency even further. This is not just ideal, but an obligatory tool for agencies managing multiple clients. The only way to stay in control, is to create organization with a help of a dashboard divided by client, channels and social media team. Tame that chaos!
5. Losing the brand voice
Once you’ve identified your client’s brand voice, make sure to stay consistent across all channels and campaigns. Not only that, but you also have to maintain a consistent brand image including tone of voice, images and hashtags. Make a mental note every time you switch over from one client to another – you need to adapt a different brand identity and think and act like the brand you’re talking about every time you switch over. Double-check every word and image before hitting that “publish” button. The little details can end up making the difference.
Overall, it comes down to being organized and working as efficiently as possible with the help of a good social media tool, and in maintaining a good, open relationship with all your clients. That’s all social media and communication are about, don’t you think?
How are you handling multiple clients’ social media management? Do you have some other struggles you keep encountering daily?
Yet another month (and a whole year!) full of social media marketing news and campaigns is over. Here’s a look at the best of December, before switching focus on to 2016.
Social Media Marketing News to Read
Twitter is Testing a Non-chronological Timeline
Twitter’s strong point has always been its short updates, always in a reversed chronological order, so that it’s easy for people to read the latest news and messages from the accounts they choose to follow. The platform is, however, now trying out a way to bring the most relevant posts to people’s timelines first. This means moving away from the chronological order, and taking inspiration from Facebook’s “Top Stories” organization style. Some Twitter users seem upset, while others feel that they are finally getting some clarity to the chaos that following several hundreds of accounts can cause to a timeline. Read the article
Linkedin Completely Renewed its Mobile App
To borrow the words of the official announcement: “Our New Linkedin App is here! Making it easier than ever to stay in touch with the people and information you need to be successful”. It’s a pretty bold statement to make, but maybe it’s true? The whole app has been entirely re-built. It should now be easier to start conversations with people (forget having to send an email), navigate between groups and to keep your professional brand updated. We’re sure that LinkedIn hasn’t shown it’s full potential yet, when it comes to marketing opportunities and social selling, so this is an important step forward. Read the article
Infographic: 2016 Social Media Trends
We’ve already talked about the biggest digital marketing trends according to top social media influencers, but as we know, the predictions are as many as are the marketers writing them. Here’s an interesting infographic showing five social media trends for the new year, put together by CJG Digital Marketing. What do you think, who’s nailed the most important trends for 2016? Read the article
Social Media Campaigns to be Inspired by
5 Brands that Used the Force of Star Wars on Twitter – Different brands
The world seemed to go crazy a few weeks ago, when the new Star Wars Movie premiered. Many brands tried to get their share of the buzz by using the theme in their advertising and communication. Some did well, some not so much. Here’s a great list of five brands that used Twitter to share their Star Wars themed ideas. See the campaigns
Burger King’s New Burger Doesn’t Fit in One Social Platform – Buzzman, France
Yet another innovative and fun multi-channel campaign from the French agency, Buzzman. They found a clever way to utilize all Burger King’s social media channels to highlight the big size of the new burger the company launched in France. The burgers are so long, that they just don’t fit in one single social media platform, but the ads take you through all of them to get the full picture. See the campaign
The 30 Most Brilliant Social Media Campaigns of 2015 – Different brands
Social Media offers so many opportunities for brands that it might get confusing to choose what to do next. It’s always a good idea to look around for some inspiration and new ideas. Here’s a great overview of some of the best social media campaigns of 2015. Be inspired! See the campaigns
What were you inspired by last month or last year overall? We’d love to hear your favorites from the digital world.
Read more about the Best of Social Media Marketing in November 2015 here.
The truth about Instagram Marketing? There are a lot of rumors going on about the different features Instagram allows for marketers these days. So how is it, can you really schedule images to be posted at certain times? Can you find out where your followers are from? Can you identify the hashtags that generate the most engagement and virality?
Scheduling on Instagram
The answer is complicated. Yes you can, and no you can’t. The truth is, Instagram limits the use of it’s API (application program interface), even for Facebook Marketing Partners, and these limits include scheduling. This means, that at the moment Instagram doesn’t allow marketers (or even it’s marketing partners) to schedule posts. On top of scheduling posts, any type of automation, including automated following. liking and commenting are not allowed.
That is also why Allin1Social, being a Facebook Marketing partner with direct access to Instagram API, doesn’t offer Instagram scheduling at the moment. If this feature becomes available on the API in the future, we’ll be among the first to implement it also on our platform. Also post creation & Instagram publishing are not currently available on Allin1Social. In the meanwhile, publishing pictures on Instagram remains manual and “instant”, through Instagram’s own platform, just like Instagram wants it to be.
Instagram analytics and reporting
There’s a simple answer to this: yes, you can get Instagram analytics and performance reports. They’re not available directly from Instagram, but several social media reporting platforms offer detailed stats and data about your Instagram marketing efforts and performance, including Allin1Social.
The amount of data you can get for your Instagram performance is incredible. A marketing manager who sees our Instagram report for the first time is always amazed. There is no way to get these stats from Instagram, and, let’s face it, any serious marketer needs proper performance stats and analytics to back up their strategy, to understand their performance and to get insights for the ways to improve in the future.
So what kind of Instagram analytics can you get?
Your Instagram report, at least the one available on Allin1Social, will give you detailed follower data, including growth, the amount of new and lost followers, daily followers growth, the percentage of female & male followers and your most active followers & potential influencers. The details about your posts (posted pictures) include e.g. the number of likes and comments, and engagement by publication type. You’ll then get insights into your best performing posts, post distribution, time analysis, best time of the week and the best hour of the day to publish in terms of engagement, and hashtag & filter analyses. The amount of available data is big, and the ways you can use the insights to improve your strategy are endless.
But can you find out where your Instagram followers are from? So many marketers are looking for this extremely useful demographic data. Unfortunately the answer is no, Instagram doesn’t provide this information at the moment. The only location-related information available is where the posts have been published from (if a location was added to the picture). As soon as Instagram adds new data to its API, the reporting tools will start providing the same info as well.
When it comes to professional Instagram marketing, there are many tools and apps out there helping you out. But beware of the scheduling tools. Instagram API does NOT allow scheduling, and doing so might get your account banned. For as long as Instagram doesn’t release a scheduling feature in its API, we won’t implement it in the platform. Instagram reporting and analytics data however, is fully available on several third party platforms, including Allin1Social.
Marketing on Instagram is becoming a normal part of more and more social media strategies – and so should professional reporting. You can’t have one without the other. Let’s hope proper Instagram scheduling will also become available in the future.
Have you been using any tools to schedule Instagram posts? Have you generated a free Instagram Report yet?
It’s been a hectic year for the social media and digital marketing industry – so many new platforms, trends and best practices to learn and talk about. To wrap up an interesting year of social media news, we took a look back to see which were the most read posts of our social media marketing blog in 2015.
Top 10 Social Media Marketing Articles in 2015:
1. Top Tips for Beating the Facebook Algorithm
Anyone managing a Facebook Page for a Business must have noticed the huge drop in organic reach on Facebook this year, and not just once actually. It’s a known fact that Facebook is trying to push marketers into promoting posts with Facebook ads, but luckily there are also some free ways to beat the Facebook Algorithm and organically grow your posts’ reach.
2. Best Practices for Successful Instagram Marketing
Brands are taking over Instagram – more than ever now that also sponsored posts are available on the platform. It’s still not too late to establish a brand presence in the image sharing community, or to optimize your strategy by following our 8 best practices for successful Instagram marketing.
3. Social Media Marketing Trends in 2016
We interviewed some of the top social media influencers out there to find out what they think are the biggest digital marketing trends to look out for in 2016. Guess what they said? Well, video and live streaming are going to sky rocket into new marketing spheres next year, but some more traditional marketing methods are also resisting.
4. Why is it so Important to Know about Your Competitor’s Social Media Strategy
Monitoring your competition and industry’s top players is an excellent way to get tips for improving your marketing strategy, for discovering best practices and also some mistakes to avoid. Surprisingly many brands aren’t taking advantage of this technique and are missing out on some valuable insights.
5. Facebook is Decreasing Organic Posts’ Reach Again
It happened once, twice and once more in 2015. The reach of Facebook Business Page’s organic posts just kept going down in 2015. This time around they let us know in advance, but after that there was no official announcement. Marketer’s just needed to accept the reality and find ways to maximize their organic reach, while promoting posts with Facebook ads.
6. Infographic: Facebook Page Image Dimensions 2015
There are still too many Brand Facebook Page’s out there with blurry profile and banner images. The right image specs do seem to change pretty often, but that’s why we made this infographic: so that you can easily check the right size of any visual you want to upload on your Facebook Page. Save it in your bookmarks!
7. Secret Routines of a Successful Social Media Manager
Social media marketing is hectic, continuous multi-tasking. How does an experienced social media manager actually organize his/her day? We wrote down 11 secret routines any successful social media marketer should implement in their daily schedule in order to make the most out of the limited time they have in their hands.
8. Essential Steps for a Winning Holiday Marketing Strategy
The holiday season is here , and so are the biggest marketing campaigns of the year. It’s no wonder that our post about the essential steps to take to establish a winning holiday marketing strategy quickly became one of the top articles of the year – and no worries, there’s still time to use some of the tips for the next holidays.
9. Top 10 Social Media Blogs to Follow on a Daily Basis
One of the best ways to stay up-to-date is to follow industry blogs, like you’re doing right now. We have some favorites when it comes to reading about social media and digital marketing news and best practices. The top 10 social media blogs to follow, if not daily, at least weekly, are listed in this article.
10. Infographic: Social Media Image Sizes Cheat Sheet in 2015
Lat but not the least, our mother of all infographics with correct image specs for all the most common social media channels out there: Facebook, Twitter, Instagram, Pinterest, YouTube and Google+. With this one always a click away, blurry images should be a thing in the past.
What’s your opinion? Is there another article you’d like to point out as your favorite from 2015?
Is there something completely different you would like to read in 2016? Join the conversation – we’re all ears!
The holiday season is upon us, which is both wonderful and stressful. We’re excited and frustrated, while we search the web for gift ideas, holiday recipes and decoration inspiration – even at the office some times. There just don’t seem to be enough hours in the day to get it all done, especially if you’re a social media manager. Holiday campaigns to launch, end-of-the year reporting to do, marketing strategy 2016 to plan, new trends to look out for… the list is never-ending!
That’s why our team has, once more, scouted the Internet and gathered the most interesting social media news of November together, so that you can save precious time and read a bunch of industry articles at one glance. To make things even easier, you can Sign Up for our Allin1Social Monthly newsletter through the form on the side bar, and receive the latest updates of the social media industry directly to your inbox, once a month. Or you can just read our monthly round-up of the most inspiring articles and campaigns here, on our blog.
Here you go – Allin1Social’s Social Media Marketing picks for November 2015:
Social Media Marketing News to Read
Pinterest launched a new visual search option
You see a beautiful image of a living room of your dreams and in the corner there’s a lamp that you’ve always wanted. What brand is that lamp? You need to know to be able to buy it, but instead of product information, there’s just a Mark Twain quote in the subtitle. What to do? No worries. Pinterest has launched a ground breaking new feature, where you can choose an item in any of the images, and look for it among other Pinterest pictures. Just tap on Search an isolate an area of the image, to look for other similar Pins. “Crazy fun!”, as Pinterest describes this new feature. Read the article
Black Friday 2015 ranked the most Social one yet
Even before the end of the Black Friday weekend, this year’s campaigns had already broken several seasonal social media records. Thanksgiving, Black Friday and Cyber Monday sales have spread from to Europe, and even though Thanksgiving is not widely celebrated outside the US, the special eCommerce sales are now a common practice, and very popular, everywhere in the world. Some brands, however, prefer to use the day as an opportunity to close down and promote hashtags to celebrate time off and family values. Whatever the strategy, Black Friday has become a strategic day both for branding and sales. Read the article
Twitter removed its Share Count Button
Have you noticed a drop in your website traffic from social media? That might be due to Twitter’s removal of the Share Count button. The number of times an article has been shared on Twitter has been a great “social proof” and a demonstration of the popularity of an blog post, no matter how inaccurate the data might have been (Twitter itself told that one of the reasons for the removal was inaccuracy of the data). Reading an article that has been shared over a thousand times, compared to one that has gotten only a few shares, sets your mind into thinking there’s something great in the article, something that’s worth sharing. So, now people, brands and publishers are trying to find alternative ways into replacing the “lost” button. Read the article
Social Media Campaigns to be Inspired by
Best Movember Campaigns – Different brands
Movember has become a worldwide phenomenon. Thousands of men everywhere are growing an inappropriate mustache every November to raise awareness for prostate cancer. Many brands have joined the cause, and take advantage of the trending mustaches for marketing purposes. AdForum’s collection of the best Movember campaigns in 2015 will make you smile, and maybe make you want to grow a nice ‘stache next year. See the campaigns
Huawei’s Creative Finger Race on Snapchat – Buzzman, France
Innovative and fun ways to take advantage of Snapchat for a full campaign are still a rare find. A French agency, Buzzman, managed to create an engaging #SnapchatRun competition to promote Huawei’s Talkband B2. The concept is simple but genius. To participate in the race, people needed to follow HuaweiDeviceFR on Snapchat and find their daily “My story”, which showed a view of a run through Paris. The last slide of the story was a promotional code to win the Huawei device. To “run faster”, people had to tap on the slides to finish the race as quickly as possible. The first 5 people to finish the race and the tweet the code displayed on the last slide, won the device. Well played Buzzman, well played. See the campaign
Ford’s Instagram Campaign “Don’t like and drive” – Blue Hive, Brazil
Social media, branding and a cause? Sounds like a potentially boring effort to educate people. But no, the Brazilian Blue Hive agency took Ford’s Instagram game to another level with its “Don’t like and drive” posts. The simple images show the Instagram heart covering a big part of the driver’s view, including a pedestrian about the be hit by the car. “We want to jump in the social conversation about the risks of using cellphones while driving,” Blue Hive executive creative director Vico Benevides told Adweek. “The icon of a heart hiding the people in the streets seems to be the perfect image to deliver the message. Simple and powerful.” See the campaign
What were you inspired by last month? Share your thoughts and suggest other interesting news and campaigns to share!
Read more about the Best of Social Media Marketing in October 2015 here.
[Download the complete Social Media Guide in the end of the article: What NOT to do this year – Avoid these social media strategy mistakes on Christmas, New Year and Valentine’s Day]
Holiday Social Media Marketing is hectic. We haven’t even gotten over Thanksgiving and Black Friday yet, but must be looking ahead for the next holidays already. How about Christmas & New Year’s marketing strategy? Let alone Valentine’s Day and Chinese New Year.
One thing we should all do, is to really look back at the previous performance and learn from our past mistakes. What was our worst performing post last year? Which social media channel created least engagement?
There are some holiday marketing mistakes every social media manager should avoid this year, in order to have a well-performing, optimized strategy.
Make sure NOT to make these social media strategy mistakes:
Don’t forget to pay attention to targeting: Christmas is not celebrated in many parts of the world, so specific holiday posts should only be published in the correct target areas. Remember to provide other relevant content for the non-festive areas as well.
Use Audience insights to define your audience segments and target your posts accordingly. Are your biggest audience segments in South America or Europe? Women or men? Create different tips for different audiences to maximize engagement.
Ignore your mobile pages
Do not skip optimizing for mobile. A large percentage of people browse via mobile and tablets, especially during the holiday rush. Check to make sure your conversion scripts are properly tracked and your mobile landing pages and images are visualised correctly.
Use the same images on every channel
Staying visual and including images is essential for any social media channel now, even Twitter. Stay professional and make sure you images are correctly sized for different channels to avoid blurry pictures or weird cuts.
Check this Infographic to see the correct image sizes for Facebook, Twitter, Instagram, Google+, Pinterest, Linkedin and YouTube. Use Canva or another free design tool to create beautiful and original visuals for your posts.
Optimize your Holiday Marketing this year and use the tips on our Social Media Guide, prepared by real digital experts, to make sure you won’t make the typical social media strategy mistakes over the holidays.
Download the Complete Free Holiday Guide for Social Media Marketers, including a real checklist and a holiday calendar with content & strategy tips to guarantee a successful holiday period.
Holiday marketing, if done well, can maximize your results!
First things first: there really isn’t a 100% correct way of nailing a social media sales pitch. Every prospective client who wants to work with you is different, and the best way to approach them and convince them you’re perfect for the job, is never the same.
Of course, we at Allin1Social understand that, which is why we’re giving you some of our best tips on what to do to nail that social media sales pitch, and how we can help you do that.
1. UNDERSTAND YOUR PROSPECTIVE CLIENT & THEIR SOCIAL MEDIA
It is always important to understand your prospective client and what they are like with social media. By this, we mean getting down to the basics. What does your prospective client understand about social media? Do they know the differences between Pinterest and Instagram? Are they just following the crowd or have they tried to do something original with their own social media channels?
From there, you’ll understand why they chose the channels they did, the reasons behind their current social media goals and what they were have been trying to achieve through social media.
This will help inform your research and create a better insight into what you can offer to your prospective client. You should also review what they are trying to do with their website, so that you understand more about them and are prepared to share your findings and your recommendations on what their goals should be. So take your time going through their website and social media channels – this is a crucial step in getting your facts right to be able to start working towards a digital strategy that’s based on real data.
2. CONDUCT A 360° SOCIAL MEDIA ANALYSIS
By 360, we truly mean 360! You will need to do an all-round social media situational analysis for your prospective client in order to get a complete understanding of them and their social media. Yes, this calls for in-depth social media research.
Gathering such research is, without a doubt, time-consuming but there are many tools out there that can help you with this. Our expertise in social media reporting means we know what you are looking for when it comes to an all-in-one social media analysis. We built our reporting platform to ensure you get a full social media performance analysis at the click of your fingers, or mouse.
(To know more, check out the different types of reports and benchmark analyses Allin1Social can help you with.)
Why do you need such research?
You want to ensure that you know what your prospective client’s social media performance is like right now, and more importantly, what their competitors are doing. How does your prospective client benchmark against their competitors? Who has the best strategy? What is working for them and what is not? Where are your clients posting and when? What are they doing differently than the rest of the industry?
Knowing what your client does and what your client’s competitors do is important to understand what their target audience wants, so that you can understand how to get more customer engagement, which can ultimately translate into more sales.
How to get all the facts & stats?
You might be surprised to see how many statistics and insights your prospective client, and maybe even you, never knew about. Instead of spending hours on different social media channels, a social media reporting platform can make your life a whole lot easier because you can get all the reports you want at the click of a mouse. You can find out the ‘who, what, when, where and how’ of all social media actions of your prospective client, and their competitors. This will help you to draw insights that you can then present, all of which are backed up with proper social media analytics so you can prove your point.
The main point is to wow your prospective client at your social media sales pitch by showing them how well you know their industry, their positioning against their competitors and their own performance statistics.
This is the moment to really win them over and to prove that you’ve done your homework; that you know a lot about your prospective client and their social media presence and perfomance, and that you are a dedicated collaborator and contributor even before you nail the job.
3. USE YOUR SOCIAL MEDIA EXPERTISE TO PLAN A WINNING STRATEGY
Now that you understand your prospective client and their social media, and you have done your 360 social media situational analysis, it’s time to get cracking on what recommendations you can give and the strategy and campaigns you can plan.
These recommendations can make or break your pitch presentation, simply because once you wow them with research and figures, you need to continue that wow by showing them why you are the expert they should work with. Most of the time, your prospective client may not be an expert in social media. This is where you come in: to tell them what they are missing out on and what they can do better. It could be anything from the voice of their social media posts to joining some new social media channels they might have not considered before (Pinterest? Snapchat? Or if they’re targeting Chinese customers in particular, maybe WeChat?).
But most of all, you need to create a creative, well-planned strategy /campaign – whatever it is you are pitching for. Use the detailed insights you have in your advantage. You now know what has been working well for the prospective client in the past, and what not. This information will help you plan a rocking strategy to present.
Have a think about how you can best use your expertise to enhance what the prospective client has been doing after all the research that you have done. You want to include all of this in your pitch, and you also want to assure your prospective client that you have social media monitoring built into the strategy you’re planning, and that you have chosen the right tools to help you.
4. NOW GO ROCK THAT SOCIAL MEDIA PITCH!
So you’ve done your research, created your strategy and slides and you know the data you have to present. Next, take a deep breath and go ROCK that social media pitch. The amount of detailed data that you have, if you did your research well, is going to blow your prospective client’s mind and get you the job. Good luck!
Biggest Digital Marketing Trends in 2016 according to Top Social Media Influencers
2016 is right around the corner and marketing managers are busy finishing up their marketing strategies and plans for the new year.
Or wait, you’re not sure what to focus on yet? No worries. Allin1Social made a bit of research and interviewed some of the top social media influencers to learn what they think will be the biggest marketing trends for next year.
One thing is obvious: Live video and other visual messaging will have the spotlight in 2016. Without further ado..
The predictions for Social Media Marketing Trends in 2016, according to the top influencers of the social media industry:
Social Media Marketing Expert
“I honestly believe we’ll see an even bigger transition to live streaming tools like Periscope and Blab in 2016. But beyond just the live streaming feature, people will gravitate towards the tools that promote community development and unique ways to connect with their audiences. More and more, people are expecting responsiveness and transparency from companies of all sizes and it will be tools like these that will facilitate this in 2016.”
Dustin W. Stout
Entrepreneur, Speaker, Designer
“One of the biggest social media marketing trends I see coming in 2016 is an evolution of visual content. For years now I’ve been teaching people the importance of using visuals in their digital marketing and it’s finally gotten to a point of saturation. Visual content is everywhere. So now it’s not just a matter of having visual content integrated into your digital marketing efforts, but having GOOD, EYE-CATCHING visuals. You will need to have visual content that immediately stands out amongst the rest. The best way to do this?
– Animated GIFs
– Auto-play video
Facebook has seen hugely positive results with auto-play videos and more recently Twitter has as well. And while GIFs have been the norm on sites such as Google+, Tumblr and Twitter it would seem that Facebook is finally catching up and realizing how powerful a moving visual can be. Movement captures the eye right away and will be one way savvy social media marketers will capture more attention in 2016.”
Social Media Coach, Speaker & Strategist
“The biggest trend for 2016 will be live streaming video. Platforms like Blab, Periscope and Meerkat are pushing this new swing towards live streaming and it’s been growing steadily in the later part of 2015. The content is interactive and fun. Facebook will probably open up their Live Streaming video to more users to keep pace. I’ve been really enjoying the new Blab platform and I think even more developers will come into this space to bring different ways to use live streaming socially. Exciting times!”
Social Media Tool Expert
“Next year, Facebook, Twitter and other platforms will have a ‘buy’ button. It may be suited more towards low-value transactions but it makes perfect sense. Imagine a friend sharing a review of a book (shared as a Twitter card that contains the image of the book, summary of the review, etc.). You see it, you click ‘buy’ and purchase the book without leaving Twitter. You’re on LinkedIn and you’re impressed with a consultant. You click a ‘hire me now’ button and transact within LinkedIn. It’s coming.
But what’s also coming is that social media and content marketing people will understand the importance of building sales funnels. Internet marketers know how to build online sales funnels. Traditional social media and content marketers don’t. If you don’t have the software, you’ll need the skills. You can sell on social media. There will be more selling on social media.”
Head of Product at 77Agency
“Content marketing is making a comeback – and this time in synergy with native advertising. David Ogilvy emphasized its importance from way back in the 60s, but somehow along the way it got sidelined whilst marketers were more keen on quicker wins that came from direct ads. It is no surprise that today, 70% of individuals want to learn about products through content rather than through traditional advertising. Also, the average time spent on a native ad is 3.2s vs 0.9s on display banner ads. The increasing effectiveness and growth of promoted posts, tweets and pins from social networks also means that consumers will have higher expectations for quality content in non-intrusive seamless browsing experiences.”
Seems like 2016 will be the year of video and live streaming, and most of all, the big coming of social selling.
Make sure you have your social media strategy ready, and don’t forget to include the possible trends in your plan to stay on top of the latest updates of the industry.
What do you think about these predictions? Do you have something you would add to the list?